Audiences were surveyed at the federal, state, and local levels in an effort to determine how the National Assessment of Educational Progress could be made more useful in meeting their needs. Recommendations fell into several major categories: (1) increased dissemination of assessment materials and access to data; (2) increased data interpretation…

This manual is intended to help citizen groups set up their own on-the-job training activities, tailored to their own individual needs, issues, learning styles, and experiences. Specifically, it discusses ways citizens or citizen groups can improve their chances for free access to the media. The theme includes the political, social, and economic…

In the Winter of 1966-67, the National Association of Educational Broadcasters (NAEB) made a survey of 320 educational radio stations requesting detailed information about budgets, types of programing, hours of service, station facilities, and future plans and needs. The data from this survey, based on the questionnaires returned by 135 stations,…

A film course especially designed for technical communication students can illustrate basic film concepts and techniques while showing how film effectively communicates ideas in an industrial and scientific communication system. After a basic introduction to film terms, the study of actual scientific and industrial films demonstrates the following…

The overall objective of the Satellite Technology Demonstration (STD) was to test the feasibility of delivering television Programing via satellite to isolated, rural locations. Community members at various STD sites were surveyed to determine how they felt about a variety of topics which were planned for an adult evening series. Topics in…

In order to test the internal evaluative processes and not merely the final reactions of an audience to a speaker, 97 Caucasian college students expressed their attitudes toward Malcolm X while listening to a 25-minute tape-recorded speech by him. Eight 30-second silent intervals at natural pauses in the speech gave the students time to respond…

This guide is designed to give adult educators a brief overview of group methods and techniques. The following 24 are covered: audience reaction teams, brainstorming, buzz sessions, case studies, colloquies, committees, conferences, conventions, demonstrations, discussion groups, field trips or tours, forums, institutes, interviews, lectures or…

A total of 3039 tenth-grade students in seven Pennsylvania high schools participated in an experiment, part of a study to attempt an assessment of the relative contribution to learning from the following: 1. Films of participation (by immediate audience response to inserted questions on salient facts). 2. Films of reinforcement (by immediate…

A study was initiated to assess the effectiveness of broadcast television in the post-medical education of practicing doctors in Britain. High quality programs presenting new medical knowledge were broadcast in an effort to promote continuing education of general practitioners working away from centers of medical sciences. Studies using mailed…

The Classroom Communicator, an experimental machine built at Pennsylvania State College, is both a research and a mass teaching aid device. It will record and measure reactions of individuals in an audience, almost instantaneously, and will help improve the rate and effectiveness of learning. This report shows in detail that, to a large extent,…

The concept of reality held by individuals and societies can be explored by examining reactions to the censorship of the two-part television show in the "Maude" series that dealt with abortion and vasectomy. The station managements of WMBD in Peoria, Illinois, and of WCIA in Champaign-Urbana, Illinois, chose not to broadcast the two…

Composed of a mixture of old classics, new classics, reports on state of the art in important areas, and speculations about the future, this second edition of the reader in communication research provides an introduction to questions about how communication works and what it does. Papers by prominent researchers and writers in the field comprise…

Reports on an investigation into the behaviors and attitudes of visitors viewing a public exhibition about environmental problems concerning Madrid (Spain). Results indicated that the major variable related to the amount of time spent viewing specific photographs was related to the location of the photographs. (TW)

Describes a short course designed to help employees overcome common writing problems. Suggests that many writing problems result from deficiencies in freshman composition courses, and recommends five changes. (ARH)

This article explores the use of movies as valuable instructional tools. When students are engaged with the content through a medium they love, they learn better and retain more. Incorporating motion pictures as part of classroom instruction has been spurred by the endorsement of both of the major reading and language arts organizations in the…