Communication strategies define audience-specific behavioral goals, identify priority cognitive and affective communication objectives necessary to achieving those goals, and propose specific communication tactics meant to increase the likelihood of achieving those objectives. Unfortunately, it appears that few scientific organizations have…

This study investigated message effectiveness on behavioral intentions of Pacific Crest Trail hikers to follow two Leave No Trace practices: dispose of waste properly and travel and camp on durable surfaces. This study tested the effect of three message frames--humor, moral, or threatening appeals--to determine which message influenced the…

The majority of research concerning science communication happens in spaces where people already have a vested interest in or knowledge of science, such as museums and science cafes. Thus, there is a gap in understanding what theory-based science communication looks like in non-science-centered spaces. This qualitative research study, which…

Peer mentorship programs are an effective tool to help individuals navigate the academic challenges and stressors in an undergraduate program. A qualitative study, focusing on peer mentors and mentees in a psychiatric nursing program was conducted. Nine participants from an undergraduate psychiatric nursing program took part in an interview using…

Objective: The purpose of this study is to understand how Thai public universities engage their stakeholders on X (the social media platform previously known as Twitter). This article answers the following research questions: 1) What are the X message strategies of six public universities? 2) Do they choose the most effective strategies to drive X…

This study investigates iMessage Tapbacks (e.g., [heart], [thumb up], !!) as "sequence-closing seconds," or minimal responses that fulfill conversational obligations in text-based group chats. Through conversation analysis of three group conversations, the analysis demonstrates how Tapbacks operate as efficient second pair-parts (2pps)…

The ability to gather meaningful responses and valuable data in higher education is entirely dependent on students actively participating in surveys. To explore the issue of falling response rates among college students, we tested whether attention-grabbing marketing techniques or connection-oriented communication strategies would be more…

This study examines the communication techniques and frames used in the U.S. Cotton Trust Protocol's YouTube content, as well as viewer engagement with the content. Through a content analysis of the organization's 28 producer-facing videos, this research identified key framing strategies, emotional and logical appeals, and sources used. The…

Evaluators often lament that the general public does not understand what we do. Yet, there is limited empirical research on what the general public does know--and think--about program evaluation. This article seeks to expand our understanding in this domain by capturing views about evaluation from a demographically representative sample of the U.S…

The presentation of survey requests represents an easily modifiable feature of survey communications that can in some contexts affect response propensities. Here, we examine how two features: the framing of the participation request (informed by prospect theory) and the inclusion of targeted appeals based on demographic background (age or…

This paper explores ways in which applied semantics (coming out of Natural Semantic Metalanguage approach) can inform effective communicative strategies for action on climate change. After framing discussion, it presents three case studies, which are intentionally disparate in nature: contrastive semantics of the expressions 'climate crisis',…

This study investigates how Canadian university libraries communicate information literacy (IL) to non-library faculty members on faculty-facing web pages. A content analysis was conducted of websites from institutions affiliated with the Canadian Association of Research Libraries (n = 25) to identify trends in the terminology used to describe IL.…

If educators do not promote their agricultural education programs, who else will? At the same time, we recognize the time of agricultural educators is extremely limited; if communication and marketing efforts sometimes are not the priority of a program, and key stories and accomplishments may not be shared with stakeholders. The idea of program…

The purpose of this study is to explore the strategies used by universities to promote their positive images. A university in China known for its success in promoting its image is cited as a typical example of the strategies it employs. The researchers were given permission to review related files of the university offices and relevant university…

This article provides a knowledge base on how teacher isolation was investigated, conceptualised and reported in the literature. Using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses, we extracted 23 relevant articles. Our analysis shows that 53 discrete elements, clustered into six dimensions, contribute to teacher…