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ERIC Number: EJ1474547
Record Type: Journal
Publication Date: 2025-Jun
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0022-0175
EISSN: EISSN-2162-6057
Available Date: 2025-04-16
Examining Creativity as a Paradox: The Interactive Effects of Novelty and Utility on In-Role Performance
Journal of Creative Behavior, v59 n2 e70021 2025
In this research, we explored how the two dimensions of creativity--novelty and utility--interact to influence employees' in-role performance. Drawing on flow theory, we hypothesize that the interaction between novelty and utility indirectly and positively affects in-role performance via flow. We also hypothesize that learning goal orientation moderates the relationship between flow and in-role performance. Using a multisource study and a multiwave time-lagged study, we found that both studies consistently showed that flow mediated the relationship between the interaction of novelty with utility and in-role performance. Novelty was more strongly related to flow when utility was higher, which in turn resulted in better in-role performance. Learning goal orientation attenuated the positive relationship between flow and in-role performance such that the relationship was weaker for employees with high (vs. low) learning goal orientation. The results also demonstrated the moderated mediation effects of creativity (i.e., novelty × utility) on in-role performance via flow contingent on learning goal orientation. We discuss the implications of these findings and future directions for research.
Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: 1Business School, Huaiyin Normal University, China; 2Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, China; 3School of Business Administration, Zhejiang Gongshang University, Hangzhou, China; 4Department of Management, Lingnan University, Hong Kong, China