ERIC Number: EJ1474473
Record Type: Journal
Publication Date: 2025-Jun
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0022-0175
EISSN: EISSN-2162-6057
Available Date: 2025-04-07
Cultural Differences in Thinking outside of Box: The Influence of Context-Independent versus Context-Dependent Thinking Styles on Creative Task Performance
Wenxia Guo1; Etayankara Muralidharan2; Saurav Pathak3
Journal of Creative Behavior, v59 n2 e70017 2025
Previous research has examined cross-cultural influences on creative performance. Findings of this line of inquiry are, however, not consistent. While some scholars suggest that individuals from Western cultures, who tend to apply context-independent thinking styles, produce more novel ideas given a cognitive task than individuals from Eastern cultures, who tend to apply context-dependent thinking styles, others do not find such differences. Our research attempts to explore this dilemma and identify conditions that drive cross-cultural differences in creativity. Overall, our findings suggest that cross-cultural differences in creativity exist, but they may be contingent on the nature of the cognitive tasks that may restrict individuals' cognitive flexibility. In particular, the current research shows that the more the cognitive tasks fit individual differences (context-independent vs. context-dependent thinking styles), the better the task performance.
Descriptors: Cultural Differences, Creative Thinking, Context Effect, Cognitive Style, Creativity, Task Analysis, Individual Differences, Performance
Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: 1Acadia University, F.C. Manning School of Business, Wolfville, Nova Scotia, Canada; 2School of Business, MacEwan University, Edmonton, Alberta, Canada; 3Raymond A. Mason School of Business, William and Mary, Williamsburg, Virginia, USA