Reaching millions of people weekly, film is possibly the most persuasive of all media today. Its success is due to the combination of the filmmakers' shrewd audience analysis and audience techniques with the medium's ability to involve viewers intellectually, emotionally, and even physically in the vivid images on the screen. Once a major means of…

Aristotle's "Rhetoric" offers a model for applying the concept of the enthymeme to the work of film scholars to understand the role of the audience. Used from an analytic perspective, enthymemes emphasize audience reaction to a film, with the focus on how the film is seen, not on how it was made. Applying viewing skills to a sample of…

The bibliographies cited in this collection deal with substantive issues in mass communication. Entries exclude media as creative forms, technical aspects of production, indexes, and union lists. The 234 entries--all works published since 1924--are arranged according to the following categories: (1) advertising and public relations, (2)…

An outline of various approaches for the teaching of film. (CH)

Lists fourteen free sponsored science films which were rated highly after being shown to students. (JG)

The first section of this guide gives sources for research on film and television, both commercial and educational. The second section is a bibliography listing materials in ten categories: (1) film and television directories, encyclopedias, and yearbooks; (2) television reference; (3) biographical dictionaries and filmographies; (4)…

This guide lists a variety of resources relating to the use of films and other audiovisual materials in motion picture arts courses. Sections on books, pamphlets, and articles; periodicals; key organizations; and sources for film/television materials include brief descriptions. Nontheatrical distributors are listed for 16mm feature films, special…

Describes a film history course available to elementary school students at P.S. 75 in New York. (RB)

Reactance theory predicts that when a behavioral freedom is restricted or eliminated an individual is motivationally aroused to restore that freedom. This theory served as the basis of a study that investigated whether motion picture ratings, specifically R and X ratings, acted as a source of reactance arousal for high school students. Subjects…

This survey of efforts in the bibliographic control of film literature includes a review of cataloging practices for motion pictures, an analysis of the handling and control of the major works about motion pictures, a comparison of the major film cataloging codes used in the United States, Great Britain, and Europe, and a survey of the major…

This filmography is designed to assist faculty, students, and other users of Polk Libraries and Learning Resources in the selection of 16mm films from the holdings of the University of Wisconsin-Oshkosh. A list of the terms used as subject headings is provided, with cross references from headings not used. Titles of films are listed under the…