Classic propaganda techniques (repetition, testimonials, transfers of one quality to another, and painstaking imagery) work best in "closed" environments--exactly the situation advertisers have in Channel-One classrooms. Private, vulnerable, and sacred, the human psyche is not a commodity to be sold. Yet, such commerce will continue…

An economic impact study tells the community about a camp's contribution, and is good advertising. Describes an economic impact study and its benefits. Uses Concordia Language Villages' study to illustrate features of an impact study, including goals and scope, parameters and assumptions, statistical information, research methodology, review…

Content analyzed the visual material of college viewbooks from top- and lower-ranked U.S. colleges and universities. Drawing on advertising message strategy, the results are interpreted in four parts: the "face" of the organization, the package, the promise, and the "Big Idea." (EV)

Describes how some colleges are allowing advertisers access to their Web sites, while many others are wary. (EV)

Examines the impact of sex role stereotyping in advertising on the perception of the degree to which women possess managerial attributes considered requisite for success in business. Finds that depicting women in professional roles in magazine ads results in higher evaluations by male subjects of the degree to which the nonrole female possessed…

Analyzes the junk mail received by the author. Describes a class activity in which students, working in small groups, discuss particular pieces of junk mail and decide which elements of persuasion are the most effective. Describes how students design their own flyers or letters to advertise something. (RS)

Compares the dress of adult models in magazine advertisements in 1964 and 1984. Finds that nudity is more prevalent in magazine ads in 1984 than in 1964. (RS)

Two levels of vividness and three levels of motivation were measured in reactions to product label warnings. Vivid product warnings proved to be an effective tool to communicate the hazards associated with product use. (JOW)

Given the importance of educating for democratic citizenship, the involvement of individual business people with policymaking bodies and task forces is highly desirable. However, schools should limit business involvement to civic-minded contributions free of marketing or advertising hype. To do otherwise betrays the spirit of educational…

Posits that as faculty search for teaching strategies to foster critical-thinking skills, teachers of advertising may find their discipline well suited to this type of curricular innovation. Describes the process of reflective thought and tactics for fostering critical-thinking skills. Concludes that students' decision-making abilities are…

States that advertisers have recently realized the value of tapping into a $63 billion market represented by college students and have increased advertising in student newspapers. Analyzes the demographics, newspaper characteristics, page formats, advertising rates, advertising inserts, management, and revenue of these newspapers. Concludes that…

Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

Maintains that advertisements are useful in the writing classroom as nonthreatening "real" writing to promote student discussion, to demonstrate tone and voice, to demonstrate writing strategies, and to promote critical reading. (SR)

Discusses a journalism history teacher's attempts to provide students with context in discussions of the current state of journalism. Notes that students have trouble visualizing a print news medium that is not profit oriented and advertising based. (RS)

A study of 220 users and 198 nonusers of manufacturers' rebates found 3 motivational factors that predicted use: (1) consumers' price consciousness; (2) perceived time and effort to redeem rebates; and (3) perceived satisfaction from saving money. Recommendations for more effective redemptions resulted. (SK)