Language operates according to rules. Rules mean prediction. The application of these language rules to persuasive campaigns through linguistic technology can result in major gains in advertising, political and marketing outcomes. For qualitative researchers in communications, marketing and messaging, one area of persuasive language technology can…

The purpose of this study thus was to empirically investigate the association between teachers' self-reported reflective practices and their use of student response systems. Analysis of responses from 214 teacher participants from the southeastern US to the "Teachers' Technology Use and Belief Survey (TTUBS)" revealed the following findings.…

In recent years, education quality and quality assessment have received a great deal of attention at Higher Education Institutions (HEIs) in Bangladesh. Most of the HEIs in Bangladesh face severe resource constraints and find it difficult to improve education quality by improving inputs, such as better infrastructure and modernized classroom…

The primary focus for this article involves aspects of professional mathematical writing and examines the possibility of a form of literary criticism in relation to it. By means of examples from contemporary style guides for academic articles in mathematics (AMS, MAA), as well as the writing of mathematicians (Hamilton, Dedekind) from earlier…

Systems in the Foundations of Information Systems course can be used to connect with students in computer information systems programs; a systematic approach to beginning student relationship management in this course is helpful. The authors suggest that four systems be created in the Foundations Course. These theoretical systems include an…

Ascertaining levels of media competence (development in the field of media culture) of students is based on the classification of indicators developed by the author. In accordance with this classification, audience is invited to a basic blocks of questions and tasks. The targets are: to detect the levels of motivational indicators of audience's…

This guide is designed for use by information technology administrators, data specialists, and program staff responsible for the "content" in data reports, as well as education leaders (e.g., administrators who prioritize tasks for technical and data staff), and other stakeholders who have an interest in seeing that schools, school…

The size and dynamism of the Web poses challenges for all its stakeholders, which include producers/consumers of content, and advertisers who want to place advertisements next to relevant content. A critical piece of information for the stakeholders is the demographics of the consumers who are likely to visit a given web site. However, predicting…

Two separate writing-to-learn activities in which students wrote to authentic audiences outside of the instructor were used in a college integrated science course, Science of Water. For the first task, students were asked to write to fourth-grade students, and for the second, students were asked to write to their academic advisor. An overview of…

Drawing inferences from both quantitative and qualitative data, this study examines the extent to which American companies tailor their Web advertising for global audiences with a particular focus on French-speaking consumers in North America, Europe, Africa, the Caribbean and French Polynesia. Explored from a sociolinguistic and social semiotic…

Purpose: Social marketing is increasingly being seen as a potentially effective means of pursuing health education practice generally and within various specific areas such as mental health and wellbeing and more broadly in tackling health inequalities. This paper aims to report and reflect on the authors' experiences of undertaking a health…

This paper describes the flexibility of Personal Response Systems (PRSs), (also known as "clickers" or electronic voting systems (EVS)), as part of strategies to support students' learning in science. Whilst variants of this technology began to appear 12 years ago, there is now a steadily increasing adoption of these systems within higher…

The authors used self-regulated learning (SRL) as a lens for examining teachers' conceptions of assessment and their classroom assessment practices. Fifteen upper-elementary and middle school teachers participated in semistructured interviews designed to uncover their beliefs about the forms and functions of classroom assessment. Observational…

News reports of scientific research are rarely hedged; in other words, the reports do not contain caveats, limitations, or other indicators of scientific uncertainty. Some have suggested that hedging may influence news consumers' perceptions of scientists' and journalists' credibility (perceptions that may be related to support for scientific…

The purpose of the study was to investigate the effects of revising goals focused on content and audience awareness on the persuasive writing of fifth- and eighth-grade students. Students were randomly assigned to three different goal conditions: a general goal; a goal to improve content; and a goal to improve content and communication with an…