One area of health promotion research rich with potential for both theoretical and empirical investigation is the "entertainment-education" (EE) strategy. Though a growing body of evidence points to the effectiveness of the EE strategy, further investigation is needed to explore the underlying cognitive and affective processes that make EE an…

One school offers zipTrips as an alternative to actual field trips taken outside of school. ZipTrips are web- and broadcast-delivered electronic field trips that include online videos, lesson plans, and a live, 45-minute interactive program consisting of four core components: an in-studio audience, live interaction with scientists, prerecorded…

This study investigated the boundaries of online learners' information disclosure, relationship building, interpersonal integration, and motivation by drawing upon the theoretical frameworks of the social information processing and communication privacy management theories and the hyperpersonal model. A total of 103 students from a higher…

This study examined the effects of four post-crisis responses on five different variables using a blog tool. The four post-crisis responses are information only, compensation, apology, and sympathy. The five dependent variables are reputation, anger (negative emotion), negative word-of-mouth, account acceptance and state of the publics based on…

In the last two decades, travel and tourism has grown into an increasingly important industry. More recently, travelers have sought out activities and attractions that focus on authenticity, heritage and uniqueness, and rural communities have begun to realize that their communities and attractions match well with what visitors are demanding.…

The goal of this Statement on Competencies in Mathematics Expected of Entering College Students is to provide a clear and coherent message about the mathematics that students need to know and to be able to do to be successful in college. While parts of this Statement were written with certain audiences in mind, the document as a whole should be…

The use of electronic audience response systems (ARS) in undergraduate science instruction is increasing. In this article, we argue for combining such a teaching approach with a more active use of student small-group discussions, demonstrating with examples from a Norwegian physics course how "talking physics" is central to the…

The issue of antimicrobial resistance in food animal agriculture was addressed by conducting clinical trials to assess alternatives to antimicrobials in dairy calf-raising and developing outreach to three different audiences. Current research was integrated into Extension programs for calf-raisers, animal science and veterinary students, and food…

Introduction: Continuing medical education (CME) is meant to drive and support improvements in practice. To achieve this goal, CME activities must move beyond simply purveying knowledge, instead helping attendees to contextualize information and to develop strategies for implementing new learning. CME attendees face different barriers to…

Objective: Social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a "standard" social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology ("clickers"). Methods: American College Health…

The essay is the most intimate of reading experiences, in which the reader is invited to eavesdrop as the writer works through a thought or excavates a memory. The writer can be explicit, in the first person, or just implicit, as the person behind the words, but he or she is absolutely, powerfully present. It's as if, for those few thousand words,…

In this paper we suggest that narrative representations that seemingly fail to reach an audience as intended may engage the audience in more meaningful ways. We use reader response theory to explore how an audience's responses to a conference narrative presentation made available a multiplicity of interpretive frameworks and narratives to the…

Historical reenactments are a frequently utilized active learning strategy that encourages students to engage in historical thinking. They require students to critically read and synthesize information, consider multiple perspectives, and write a coherent narrative demonstrating an understanding of the time period, event, and the individuals…

This article explores the types of audience engagement strategies used by a Japanese secondary school student in an after school course preparing for a high-stakes impromptu academic writing task on a university entrance exam. The study uses appraisal theory--the branch of Systemic Functional Linguistics (SFL) concerned with the patterning of…

In "The Art of Theater," the author proposes and explains a claim that many theater people hold true in some form but have defended in a manner that has had almost no success outside discussions among themselves. The claim proposed is that, in an unqualified way, theater is a form of art. By that the author means theatrical performances are "what…