While the news is considered a vitally important aspect of most radio stations' formats, broadcasters need to determine what a listener wants from the news-listening experience and how a station can program news in the form most desirable for the listener. This study, based on a Lawrence, Kansas, telephone survey of radio listeners, found that…

This article is designed to share some insights into the concept of "sense of place," a new area of study that is of special interest in our time. It examined some differences between the stage and the screen in their use of settings and environments and considered implications growing out of those differences. (Author/RK)

Replies to responses (same issue) to the author's "Relocating the Site of the Audience." (MS)

Explains that the children to write for are those imaginary ones implied as the audience for the best children's books and that authors can determine this audience by reading those books. (FL)

Confronts the question of who the audience is for "children's" books and how the audience is determined. Considers publishers' attempts at identifying audience and empowerment of child readers as audience. Concludes that the voices of children need to be included in consideration of what such audiences will read in the effort to establish lifelong…

States that technical writers in the global pharmaceutical industry write for two audiences: regulatory agencies and healthcare practitioners. Contends that information products that address these audiences must balance the competing forces of business interests, market penetration, and the cultural variables of products so tied to people's…

Is an aesthetic experience ever achieved in a creative drama class or in attending a performance of a children's play? If it is, how does one know and how can it be achieved? This article is the authors' personal account of revisiting memories of her passion for theatre in all its forms (first as a child and years later as a teacher) in the light…

This paper provides a framework for developing an approach to understanding soap opera's appeal as a direct function of both the genre's form and of its fans' viewing behavior. The paper suggests that while this analysis is largely critical, other studies from both critical and social scientific approaches can be based upon the framework and…

The ways in which, and the extent to which, changes in viewer positioning mediate the diegesis of commercial television news is problematic, since television news is generally considered to be "non-fiction." Diegesis can be defined as the depicted real-world. The choices made in depicting the scene have implications as to the positioning…

Debates typically invoke an image of individuals arguing over the merits of opposing viewpoints. However, the term has a softer, more deliberative sense that connotes reflection, discussion, and consideration. The 2009 WebWise conference, titled "Digital Debates," was conducted in this spirit, with panelists and attendees engaged in…

How people respond to questions involving the environment depends partly on individual characteristics. Characteristics such as age, gender, education, and ideology constitute the well-studied "social bases of environmental concern," which have been explained in terms of cohort effects or of cognitive and cultural factors related to social…

Communicating Ocean Sciences to Informal Audiences (COSIA) is a college course that creates and develops partnerships between science educators in informal science education institutions, such as museums, science centers and aquariums, and ocean scientists in colleges and universities. For the course, a scientist and educator team-teach…

In this article, the author shares her view of "open faculty." To truly understand "open faculty," one needs to step back to a time before the Internet, before it was so easy and inexpensive to share anything and everything. In the pre-Internet era, faculty fell on the same continuum between those who freely share ideas and resources and those who…

In "Star Trek," Scotty suggests that Transwarp beaming is "like trying to hit a bullet with a smaller bullet, whilst wearing a blindfold, riding a horse." The study of social media faces similar challenges because new tools are developed at a rapid pace and existing tools are constantly being updated with new features, policies, and applications.…

So you want to use humor in your classroom but think it will be inappropriate? After all, you might be thinking, you teach a very serious subject and do not want to turn your classroom into a three-ring circus. But even when teaching technical courses as systems analysis and computer programming, you can still use humor effectively in the…