The incorporation of personal response system (PRS) clickers into teaching pedagogy has created implications for teaching practice and student satisfaction. Using a current undergraduate business student population, the authors measure student attitudes and preferences and identify student performance outcomes relating to the use of PRS clickers.…

Clickers were used for real-time data collection in two introductory biology laboratory courses so that students could perform statistical analysis on large data sets. Student attitudes toward this use of clickers were surveyed and students were administered a pre- and posttest on statistical content. Capture of large data sets allowed instructors…

Because lecture-based teaching limits student learning, many instructors are interested in pedagogical strategies that support critical thinking, student participation, and group discussion in large classrooms. Audience response systems, or "clickers," are an emerging tool for addressing this problem, but predominant pedagogical models for clicker…

The audience response system--technology that allows immediate compilation and display of a group's multiple choice input--is being shown effective in the classroom both in engaging students and providing real time, formative assessment of comprehension. This paper looks at its further potential as an alternative for summative assessment,…

Picture books for older readers present challenges for libraries in terms of how best to provide access to them. These books often have an "E" on the spine to indicate that they are "easy" or for "everybody," and share lower shelves with a far greater number of picture books geared for the preschool and primary grade audience. However, this…

Duquesne University's Department of Communication & Rhetorical Studies offers a course in business and professional communication to students in the School of Business. To develop that partnership, professors had to persuade the business school of the centrality of rhetoric/persuasion in business and professional communication. In short, this…

To be effective, writers must understand what knowledge they share with the audience and what they do not. Achieving this understanding is made difficult by the knowledge effect--a tendency of individuals to assume that their own knowledge is shared by others. Understanding the knowledge effect and methods for reducing it is potentially useful for…

In the past few years, audience response technology (ART) has been widely adopted on college campuses, and is especially popular among instructors of large lecture classes. Claims regarding ART's benefits to students have received only limited empirical evaluation, and prior studies exhibit methodological limitations. The current study provides a…

Original stories can provide a wealth of opportunity for forensics competitors. Original storytelling requires the sharing of a personal experience or family narrative that is adaptable to audiences differing in age and education. Community organizations and groups are invited to participate as audience members and vary from round to round.…

This paper explores three audience models which have traditionally animated American communications policy: the Effects Model, in which the audience is victim; the Marketplace Model, in which the audience is consumer; and the Commodity Model, in which the audience is a coin of exchange. In separate sections, the models are defined, their varying…

This paper, representing the first part of a multifaceted study designed to examine the communicative role of a two-way talk radio station, provides a demographic profile of listeners during a one-week period. Data was collected in Salt Lake City during the spring of 1975. Each broadcast day was tape recorded from the beginning talk show until the…

Consideration of the facilities and the social implications of cable television will be undertaken by a Commission on Cable Communications. The Commission will consider issues of content, form, control, and transition. It will be concerned with the effect of cable television service on mass audiences, on society, on public television, and on the…

Examines audience reactions to informative public speakers' use of self-disparaging humor. Concludes that speakers using such humor may be perceived as more humorous, but also run the risk of reducing their perceived competence, having the audience associate with them less, and producing speeches that are rated as less interesting. (MM)

Analyzes the status of the audience as a theoretical construct. Argues against the usefulness of a unified conception of audience effects. Develops an epistemological framework for reconstructive theorizations of the concrete structures and practices studied as audience issues. (MS)

Suggests that audience analysis, contextual and conventional "register," and the interplay between audience and convention are all tools needed to teach students how to write effectively and appropriately. Draws attention to the many features and types of conventional registers and underscores their relationship to audience…