This article presents a series of guidelines both for researchers in search of software to be used in linguistic analysis and for programmers designing such software. A description of the intended audience and the types of software under consideration and a review of some relevant literature are followed by a discussion of several important…

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands, and it therefore seems to be timely and appropriate to investigate the common approaches of…

"Kairaranga" operates as a partnership between the Ministry of Education, Special Education, Resource Teachers: Learning and Behavior (RTLB) and the tertiary sector. The journal was published by and for RTLB from 2000 to 2003, but the partnership model has been in operation since Volume 5, Issue 2, 2004. After three years of…

This paper presents a case of jointly produced passion work. Passion work is emotional labor designed to elicit a strong response from subjects through an impression of extreme states such as pain, agony, or suffering. Based on an ethnographic investigation of professional wrestling participants, this study analyzes the backstage emotion teamwork…

Protocol analyses in research on writing reveal that throughout the composing process talented writers direct a tremendous amount of mental effort toward integrating and pursuing complex goals such as developing and following overriding themes, elaborating main points, clarifying content for a particular audience, and integrating genre features.…

Many undergraduate chemistry curricula are devoting increasing amounts of time to teaching technical writing skills. Significantly less attention, however, is given toward training students in nontechnical writing strategies. The ability of chemistry students to communicate effectively in writing to a wide variety of audiences is an essential (and…

Teachers in Expeditionary Learning schools have discovered that finding an authentic audience for a genuine product is the key to getting students to take responsibility for their own work. The author, a school designer for Expeditionary Learning Schools Outward Bound, describes three examples of projects in which students worked on curriculum…

This study sought to determine whether adolescent egocentrism is displayed during adolescence in the same patterns as when the constructs were first defined in 1967. We empirically revisited the constructs of personal fable and imaginary audience in contemporary adolescents, hypothesizing a decrease in egocentrism with increasing age. Adolescents…

Data gleaned from the 1982, 1985, and 1992 Surveys of Public Participation in the Arts (SPPAs) were used in this analysis of participation in the arts via television, radio, and sound recordings. The arts examined were jazz, classical music, opera, musicals and operettas, plays, dance, and the visual arts. Selected findings are as follows: (1)…

Argues that cultural studies imported to the United States often lose much of their critical edge. Contends that their misleading affirmation of the power and independence of media audiences is derived from several factors, including (1) overestimating the freedom of audiences in reception; and (2) confusing active reception with political…

Advertisers have leaned heavily upon researchers to answer the question of what the advertisers get for the money they spend. Researchers have used a wide variety of methods, including a split cable simulated test market. Wilder Penfield's 1950s research may help other researchers better understand what goes on in the mind of consumers as a result…

One of the most creative, active, purposeful and successful efforts of the Federal Theatre Project (FTP), active from 1935 to 1939, was the Children's Theatre. Plays for production were selected on the basis of educational and cultural value, with special attention on sufficient realism to help children's awareness of self and place in the world.…

This paper reviews the newly emergent trend of audience-centered debate paradigms, such as the narrative and the issues-agenda paradigms, in light of an informal logic perspective on the argumentum ad populum fallacy. The paper demonstrates the complexity involved in the evaluation of ad populum arguments as well as the care which must be taken in…

A study focused on predictors of people's learning from public service announcements (PSAs) seen on television. Telephone interviews were conducted with 480 adults randomly selected from residents in Dane County, Wisconsin, in October 1987. Typical demographic information was obtained: sex, age, income, occupation and education. Commercial slogans…

Argues that, to break out of the empty rhetoric characteristic of most student writing, students and teachers must break the parent-child rhetorical pattern, in which parents and teachers assume the role of nonlisteners. (JAD)