Identifies the significance of the long-running debate among religious broadcasting professionals and religion practitioners regarding the size of the audience for religious television. (MS)

Contending that public broadcasting has great potential to invigorate national discourses and to function as an agent of social change; at the beginning of the 21st century, many public television licensees are united solely by a core programming schedule and the need to raise funds at least four times a year. The paper traces the history of…

Examines the relationships among an audience analysis task, the number of arguments and appeals used in college students' persuasive papers, the level of strategic adaptation of those arguments, and overall persuasiveness. Finds that giving students information about the audience relative to their paper topics significantly affects each of the…

Suggests that conflicts in early Soviet literature over reader's identity and function presages many issues in critical understanding of audiences, especially as reflected in the antithetical Frankfurt and Birmingham School positions. Argues that how the mass reader was invoked, defined, and appropriated for institutional needs in the Soviet…

Argues that, before there can be effective criticism of advertising, people must admit that all respond to it in ways that are both pleasing and skeptical, amused and doubting, open and resisting. Discusses listening to the "other reader" and cultural criticism in the composition class. (PRA)

Examines the roles of convention, conflict, and conversation in the formation of audience constructs. Finds that writers' textual choices to address or invoke audiences are based more on institutional conventions than on either disciplinary conventions or on situational conditions and constraints. (SR)

Suggests that technical writing teachers pay closer attention to how students constitute an active and demanding audience. Profiles three different, yet representative, types of technical writing students: institute of technology students, industry students, and liberal arts students. (MG)

Both teaching and scholarly writing make sense only if they are part of an ongoing intellectual dialogue. When the audience for creative legal scholarship is small, as it often is, scholarship becomes primarily self-education, with publication a willingness to share ideas. (MSE)

Discusses how looking at child readers as audience means looking at how books for children are defined, how child readers are described, and how childhood itself is regarded. Considers several other points such as understanding the evolving concept of childhood, acknowledging the publisher's perspective, identifying underlying ideologies, and…

Considers how hidden ideologies of adults, who control the production, selection, and presentation of children's literature, influence what gets attention and use. Discusses how teachers share with students books that have touched their hearts. Presents annotations of 10 picture books suggesting they are for child and adult audiences. (SC)

Presents a classroom activity that will provide students practice in developing the essential skills of developing a profile of the primary audience. Suggests that students should also explore differences in word usage. Concludes that students will better appreciate the significant function of audience in determining the content, tone, and method…

Examines potential sources of public-speaking anxiety among undergraduate students stemming from the audience. Identifies three sources of anxiety: degree of formal evaluation, level of audience interest in the topic, and audience's responsiveness to the speaker. Measures willingness to speak and expected speech quality. Finds interest,…

Surveys the field of audience studies, noting common concerns. Identifies models of the audience: audience as mass, audience as outcome, and audience as agent. Recommends exploiting the interdisciplinary potential, employing an enlightened empiricism, considering audiences as collectives as well as individuals, abandoning the active/passive…

Suggests five alternatives for plays to be run during the Christmas season, rather than the usual "A Christmas Carol" or "The Nutcracker." (PA)

The purpose of this case study was to determine if two samples of health education literature (one in print media; the other in electronic media), and published by the same health education organization, provided the requisite reading level for their intended audiences: immigrants and native speakers with a fourth-grade level of literacy. A…