As of August 2010, a total of 33 states, school districts, charter school coalitions, and other education organizations had received Teacher Incentive Funds (TIF) to redesign compensation programs for teachers and principals. The U.S. Department of Education named a new cohort of TIF grantees on September 23, 2010. TIF grantees have faced a number…

This report analyzes data from the 1982, 1985, and 1992 Surveys of Public Participation in the Arts (SPPA). Analysis focuses on the role of race/ethnicity in arts participation. Arts participation is defined as involvement in a listed activity at least once in the past 12 months. Race is defined along categories used by the U.S. Bureau of Census.…

Much of the sociological curriculum often represents society as tragedy. This article explores the incorporation of a society as comedy component in introductory courses at two institutions using the sociological insight and social critique of comedians. A general discussion of parallels between the comedic eye and the sociological imagination is…

Many large scientific projects and scientific centres incorporate some kind of outreach programme. Almost all of these outreach programmes include public scientific lectures delivered by practising scientists. In this article, we examine such lectures from the perspectives of: (i) lecturers (7) who are practising scientists acknowledged to be good…

The process of disciplinary socialisation has been linked to a gradual mastery of a discipline's genres. This article takes a view of genre, as indexing a wide range of often implicit understandings about knowledge creation and use within a discipline, and as fully rhetorical. Within such a framework, novice and near-expert examples of one…

We investigated whether an active learning approach, facilitated by a personal response system, would lead to improved student engagement and learning outcomes in large-group physiology lectures for undergraduate science students. We focused on encouraging students' active learning in lectures, whereas previous studies have made more use of…

This document looks at advertising and political commercials in radio. When placing an advertisement, in any media in general and radio in particular, one takes into consideration qualitative and quantitative data: how many people are listening, and who they are, and what level of education they have attained. Listeners have extremely well…

This paper presents six original in-class activities for audience analysis and adaptation before, during, and after a speech presentation in a basic public speaking course. The activities in the paper combine audience information surveys, demographic traits, situational traits, adaptation strategies, adjustment to audience feedback, and self…

This study uses data from the 1985 Survey of Public Participation in the Arts (SPPA) to explore the composition of the audience for art museums and art galleries in the United States. Organized into four parts, part 1 reports that when asked if they had visited an art museum or art gallery in the 12 months preceding their 1985 SPPA interview, 22…

This paper is directed at performing arts managers interested in developing marketing techniques in order to expand the audiences for their performances. The paper outlines a model of the process by which an individual progresses from lack of interest in the performing arts to active participation and interest. The model that describes this…

In order for students to write for a general audience, they must be able to address unknown readers. Research into how successful writers perceive their audience suggests that they write to an audience who is an idealized version of themselves. Writing for an unknown audience can be a writer's search for common ground, for a set of beliefs and…

The growth in competition for revenues, along with the advent of cable, independent television and video cassette recorders (VCR), may signify a change in the market structure of local television news. To explain if and how this change may be occurring, an explanation of economic theory as well as evidence from "Broadcast and Cable…

A study analyzed argumentative essays written to both friendly and hostile audiences by 40 randomly selected college undergraduate students and 12 randomly selected college-bound high school seniors. After holistic rating, papers were analyzed for degree and kind of audience activity and were also independently evaluated for writers' levels of…

Cognitive psychology's most useful contribution to dramatic theory is the concept of schemata, or the mental structures that make up part of the perceptual cycle. In regard to an audience-oriented dramatic theory, this suggests that analysis of a script ought to identify the sorts of schemata that are to be aroused in the audience's minds and the…

Asks if technical writers can predict results of a reader-focused text evaluation. Asks 15 technical writers to point out reader problems in a public information brochure, which was also evaluated by 30 readers from the target audience. Finds little overlap and little agreement among writers as to their problem detections. (PA)