A study explored how teenage audiences interpreted brochures intended to discourage them from taking drugs, and more broadly, how readers respond to the visual and verbal messages presented through brochures that aim to inform and persuade. Over 100 brochures and handouts from national and local drug prevention agencies were collected. A subset of…

This article reports findings from a qualitative study of Spanish-English code-switching--or "Spanglish"--among bilingual Latina/Latino sixth graders at a middle school in East Los Angeles. Analysis of the data revealed significant parallels between the skills embedded in students' everyday use of "Spanglish" and the skills…

Today, the importance of learning mathematics and reading by students in our schools has been underscored by the introduction of various high-stakes testing regimens in all states across the country. The requirements mandated by the No Child Left Behind Act (2002) necessitated a response to intervention that introduced many difficult challenges…

This publication contains the papers presented at the 5th Annual Conference of National Academy for Integration of Research, Teaching and Learning (NAIRTL) and the 9th Galway Symposium. Presenters from across Ireland and overseas share their perspectives. The theme of engagement touches on the very heart of what a "higher" education…

This project examines the impact that internet-based distribution technologies, in particular webcasting and podcasting, are having on the community radio sector in the United States. Through interviews with sector participants, the impact of this changing technological environment on the role of community radio is identified. Internet-based…

At a time when the evolutionary pace of new media resembles the real-time mutation of certain microorganisms, the age-old question of how best to connect with constituents can seem impossibly complex--even for an elite institution plugged into the motherboard of Silicon Valley. Identifying the most effective vehicle for reaching a particular…

The purpose of this study was to investigate the impact of popular culture, especially prime-time television, on women viewers' identity development. More specifically, this study explores one television show, the 1962-1964 Cathy Gale episodes of "The Avengers," as a portal to adult learning. We explored how television, as a form of public…

It has been recognized that English as the language of international scholarship represents a more complex picture in the humanities and social sciences (HSS) than in science and engineering, with multilingual scholars in the HSS often negotiating international engagement and local commitment by publishing both in English and their first language.…

An audience response system (ARS) permits students to respond to multiple choice questions using a remote control device. All responses are instantly displayed, usually in chart form, and subsequently reviewed and discussed by the instructor and the class. This paper offers a comprehensive review of teaching strategies used with ARS and includes a…

This article describes how faculty provided opportunities for urban high school students to develop literacy proficiencies in reading, writing, and technology. The 12 students participating in an on-campus summer program completed four projects using technology. The faculty collected and reviewed a variety of sources to gain insights into the…

A study explored the complexities of audience adaptation by examining the relationships between writer/audience proximity, register, and overall quality in essays written for assigned audiences. Subjects, 100 college freshmen, each wrote one essay in response to two audience-specified tasks in which subjects were to write persuasive letters to…

Throughout most of the 1970s, the two major competing syndicated services measuring consumer magazine audiences utilized different methodologies in gathering magazine audience measurements and released somewhat differing figures. A study was conducted to explore the historical developments of W.R. Simmons and Associates Research, Inc. (Simmons),…

Discusses the issue of public accountability in broadcasting as shown in new legal strictures, in the creation of councils by the media themselves, and in such mechanisms as public inquiries, research and audience polling, and access experiments. Concludes that access and participation are means for demonstrating accountability. (JMF)

Eighty responses were received from both high school and college forensic directors: ninety percent of the respondents of involving audiences included generating support for the program, educating and motivating students, and serving audiences. (PD)

Concludes that frequent movie goers use previews more than any other information source as the basis of their selections. (FL)