Students work most productively when they feel free to move back and forth from ignoring audience to addressing it. Students should consider audience as they begin a writing task. Then they should get away from it all and simply write. If they find an audience inhibiting, they should feel free to ignore the idea of audience altogether or alter…

The concept of audience has emerged as a central theme in many scholarly discussions. Walter Ong focuses on fiction and believes that what has been said about fictional narrative applies to all writing. Lev Vygotsky offers the view that students work in the zone of proximal development and observes that thought itself develops as a result of our…

This paper uses symbolic convergence theory and evoked recall or resonance theory in an attempt to explain the phenomenon of "A Prairie Home Companion"--a weekly live radio program broadcast by Minnesota Public Radio featuring music and the "news" from fictional Lake Wobegon as related by Garrison Keillor, the show's…

To test the hypothesis that news stories written in chronological order are remembered better than news stories written in typical broadcast format, a study used a mixed model factorial design to examine factors of style (traditional or chronological), subject (content of news story), and order (placement of the story within the newscast). Two…

Fourteen statements relating to the surveillance, diversion, and social interaction uses of media were drawn from a review of uses and gratification research and applied to the viewing of local and national early evening news and nighttime local news television programs. A telephone survey of 543 adults elicited information concerning demographics…

Just as strong limbs do not ensure self-defense in an age of modern warfare, so strong persuasive appeals do not ensure self-defense in an age of highly technologized communication systems. The fragmentation of the audience, the inherent loss of credibility associated with the decreased status of rhetoric, and the competition among messages all…

Examines whether, and how, deaf adults adjust their nonvocal communicative behavior when facing one of three audience types: hearing adults who have learned a signed language, deaf adults who use a signed languageand deaf children of deaf parents. (FL)

Noting that introductory public speaking and performance studies classes are often met with great anxiety and trepidation, this paper describes and categorizes the necessary student and audience behaviors at three levels of involvement: 1) pre-performance, 2) post-performance, and 3) audience participation. Teachers can show students how to apply…

The poet is a person who wishes to communicate and his audience is people willing to respond to someone else's experiences. The classroom should provide the setting for such interaction. (Author)

Examines the phenomenon of the cult film and the characteristics of the audiences of the "Rocky Horror Picture Show." Suggests that the preparation, waiting, and finally the active participation in the viewing of the film itself appear to be part of a group ritual which characterizes the cult film as an event. (JMF)

Examines differences among groups of listeners to political talk radio using data from a survey of adults in San Diego, California, from the perspective of Grunig's situational involvement model. Among more active audience members, limited motivational data suggest that political talk radio served a mix of needs, including seeking political…

Compares two advertising assignments to demonstrate how different approaches to audience radically affect students' critical understanding of popular media texts. Argues that "audience" needs to be present in writing assignments as a cultural experience rather than a merely static rhetorical category. (TB)

Explores audience awareness of writing instructors as they compose for incoming freshmen and for a faculty committee. Finds that writers analyze the faculty audience less frequently than the freshmen audience, but they evaluate their text and writing goals more frequently when addressing the faculty. (MG)

Presents results of a six-week research project in a creative writing class that focused on developing audience sensitivity among students. Describes three units combining social, rhetorical, and informational perspectives. Concludes that a sequential approach seems to increase audience sensitivity among students. (KEH)

Suggests that few references to the important issues of audience awareness exist in news writing textbooks and that technical writing literature can fill this gap. Identifies two main aspects of audience awareness, three key reasons why it should be taught to journalists, and gives audience types. Provides classroom exercises. (MS)