Defends the notion of the abstract audience. Questions Gillespie's concept of audience adaptation and the relationship among play, actor, and audience. (JMF)

Reports the findings of a study of four newspaper markets which showed that age and income were significantly related to readership as well as to satisfaction with a newspaper. (Author/FL)

A history of water polo for women is presented along with tips on watching the games. (JMF)

Points out that students in creative writing classes can look to students in other disciplines, curricula of other departments, and school clubs and organizations to discover audiences for creative writing. (DD)

Cites figures that indicate that the basic global flow of television programing is among eight rich countries and contends that these statistics also reflect those countries which have the most receivers and the largest audience population. (MH)

Yearbook sales increased at Indiana University after content was geared to appeal to the target audience's assessed characteristics. (KS)

States that argumentative explicitness is acknowledged as a normative ideal in the practice of argument. Addresses one facet of the question of whether argumentative explicitness inevitably sacrifices instrumental success, by offering a meta-analytic review of the persuasive effects associated with degree of articulation given to the advocate's…

Focuses on the botanical publications of two 18th-century English women writers, Elizabeth Blackwell and Priscilla Bell Wakefield. Analyzes their books. Indicates that they contribute new perspectives and techniques to the historical tradition of botanical writing and illustrating and exhibit modern techniques for effective technical…

States that although many advertisers have intentions of utilizing the Internet for advertising, which can provide specific audience targeting and buyer/seller interactivity, few have been successful. Explains advantages and disadvantages of using the Internet for advertising purposes. Cites special problems with Internet advertising and successes…

Points out that formalization of cognitive grammar is difficult to achieve within the present formulation of the grammar. Introduces a modification that will allow modeling the process of similarity. Suggests using analogical modeling. Indicates some consequences of the proposition for the practice of communication. (PA)

Describes recent work to provide a filtering service for readers interested in medically related news articles from online news sources. The first task is to filter out nonmedical news items; the remaining articles are then assigned MeSH headings for context and then further categorized by intended audience level. (Author/LRW)

Introduces illustrator Dennis Nolan. Explains his work routine, his storyteller philosophy, and his perception of audience. (RAE)

Divides research literature on educational hypermedia design into two groups, one advocating no author control of the users' path through the material (found to be lacking in audience and goals analyses as well as results evaluation), the other advocating varying degrees of control (found to lack grounding in theory). (SR)

Investigates whether audience reaction to an editorial affect evaluations of adjacent newscasters. Tests effects of strong to weak television editorials on audience members and finds that strongly worded negative editorials cause a lowering of the judgment of competence of the adjacent newscaster if the audience members disagreed with the…

Examines the discursive construction of audience identity at a public radio station in New Mexico by investigating listener letters printed in the radio station's newsletter. Shows how the letters frame the audience in particular ways. Discusses listener letters as an ongoing text, and spatial discourse as metacommunication. (SR)