To test whether the number of times viewers watch a television program correlates positively with (1) original expectancy-value measures (EV)--expectations of pleasant outcomes--or (2) changes in EV measures of gratifications, 117 Australian boys in grade 7 were interviewed and given a questionnaire on their responses to specific television…

Several specific objectives have had wide recognition in the arts community, namely: to broaden the audience for the performing arts, to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts, to find the best predictors of arts attendance, and to develop strategies that will appeal to…

This report examined media audiences for the arts using data gathered in the Survey of Public Participation in the Arts (SPA) covering approximately 18,000 U.S. adults in 1982 and 16,000 adults in 1985. The SPA questionnaire covers the use of television, radio, and recordings as a means to participate in seven particular arts activities, which…

Described are the results of two separate surveys of cross-sections of the Philadelphia public concerning their cultural behavior, attitudes, and perceptions. The more recent survey was conducted in 1984 with a random telephone sample of 404 Philadelphia residents. The other survey consisted of a subset of approximately 400 Philadelphia area…

Questionnaires were used to determine the suitability and acceptability of using a live theatrical performance to develop awareness of alcohol related issues for Native people. Questionnaires completed by 139 members of the general audience and 65 key informants indicated a strong positive response to the play. (JHZ)

Tells how to increase composition students' awareness of audience by helping them understand the instructor as audience, by holding conferences with them, and by peer reviews. (EL)

Developed by classroom teachers during the development phase of Minnesota's Graduation Standards, this performance package is made up of locally designed assignments that, taken together, show whether a student has learned and can apply the knowledge and skills related to constructing and delivering speeches in the English language for a variety…

Shows that audience recall of AIDS public service announcements (PSAs) is related to message appeal types, cultural identity, and gender. Finds that strong emotional appeals are better remembered than rational ones; U.S. viewers recalled more than international participants; and college women recalled more than college men in general, and…

Suggests ways to increase creativity in individuals and in team members who are involved with developing video productions. Topics discussed include freedom of expression; setting goals and objectives; visualization; laser video discs; instant cameras; the function of evaluation; and the impact of technological developments on audience…

Describes a flexible format for a literature unit which avoids the problems associated with a structure which is too rigid or allows too much latitude for students. Notes that the students produce some excellent thinking and writing. (MG)

Describes a study of urban television viewers in India that examined television as an educational medium for promoting health and nutrition information. Data are reported on audience characteristics, viewing patterns and times, special audience programs, health and nutrition programs, format preferences, and audience reaction. (EAM)

Over the past few years, the author has often been invited to speak to various audiences on topics related to the development of English-language proficiency. The audience response and the kinds of questions asked led her to share the framework that she has adopted, some visual representations that illustrate the key concepts embedded in the…

This article addresses social movement framing, generally, and within contemporary animal rights movements specifically by conducting focus group analyses of a non-activist population. This contrasts with previous studies of recruitment that have examined the conversion process retroactively, culling data from those already involved in a cause. By…

This article is part of a project that involves case studies of four adults who attend an informal literacy center. I examine people's motivations to write when their main purpose is not to gain a degree or other credentials. Here I focus on one study member and how she uses writing to gain textual agency. By composing narratives that investigate…

Teaching rhetorical production in a digital age calls for us to rethink our discipline's current distaste for writing mechanics. Yet, the digital mechanics of writing are much broader than grammatical concerns. They include production tools that allow for the invention and circulation of audio, visual, and Multigenre writing. (Contains 3 figures…