Multilevel programs--that is, programs with multiple levels of administration, funding, and implementation--present dynamic and challenging environments for the conduct and use of evaluation. The challenges include questions, priorities, audiences, and purposes that vary at each level. This chapter discusses the challenges as well as the…

Many HIV/AIDS prevention programs advocate that audiences "be faithful" to their partners to prevent HIV and other sexually transmitted infections, yet beliefs about what exactly constitutes faithfulness and "cheating" are rarely explicitly discussed in relationships. The Cheat-O-Meter is an activity that encourages participants to explore and…

This article addresses an under-researched area of graduate studies: the role of writing groups in developing the research and publication potential of university graduates. Drawing on focus group discussions with participants from a pilot program conducted in the Arts Faculty at Monash University in Australia, the authors investigate the outcomes…

Peer bias is recognised as a primary factor in negative student perceptions of peer assessment strategies. This study trialled the use of classroom response systems, widely known as clickers, in small seminar classes in order to actively engage students in their subject's assessment process while providing the anonymity that would lessen the…

Research has shown that the correct and consistent use of the male latex condom is the single most efficient, cost-effective way to reduce the sexual transmission of HIV and other infections. Yet information must be communicated in a way that is clearly understood and actually contributes to behavior change for both women and men. Anatomical…

Noting that several current communication theories suggest that the media have a "persuasive" effect on American society, a study compared the effects of two media (the electronic medium of television and the spoken medium of the homily) and whether these media have different effects on their audience's perceptions of reality. A national phone…

The Politics and Mass Media section of this collection of conference presentations contains the following 13 papers: "The 1992 Presidential Debates: A Cognigraphic View" (Richard F. Carter and Keith R. Stamm); "Moving to the Front of the Bus?: Network Coverage of the Invisible Primaries during the 1988 and 1992 Elections"…

Although the complexities of the concept of audience in nonacademic settings are gradually being recognized, audience analysis continues to be viewed primarily as a cognitive, problem-solving activity. Grounded in decontextualizing research--such as protocol analysis--this approach to audience assumes that, to inform appropriate writing choices,…

In 1996, membership or subscription contributions provided 23% of public broadcasting's $1.9 billion income. Detailed information about the contributing audience can help managers maintain and grow member support. As part of the annual Yankelovich Monitor survey, the Corporation for Public Broadcasting gathered extensive demographic, attitudinal,…

Discusses the field of television aesthetics and its contribution to education. Highlights include visual and auditory perception; cognition; composition of television images; and criteria for the analysis and evaluation of educational or instructional television programs, including content, medium, impact on the audience, perceptual factors,…

"Harper's Bazaar" (spelled "Bazar" before 1925) was designed for use by, as well as for, the instruction of women readers in the 19th century. In the early "Bazar," the didactic discourses of domesticity and reading sometimes intersected. Such was the case with two humorous pieces, "Mrs. Typeset's Diary"…

As the National Parliamentary Debate Association (NPDA) debate spreads across the country, as more schools and more students become involved in this type of debate, those involved in the activity need to take a step back and evaluate their progress, as well as plot their future. Coaches have a critical role as educators. NPDA needs clear…

A discussion of television audience research in Germany. (HB)

A brief discussion of audience research efforts by the Sri Landa Broadcasting Corporation. (HB)

The present experiment was conducted as a test of the social facilitation and objective self awareness theories. Subjects performed a learning task either alone or before a nonevaluative audience. (Author)