Methods of audience research in theatre environments. (CH)

A study of the influence audience reactions have on the individual members of the audience in judging speaker expertise. (CH)

This essay analyzes Kenneth Burke's speech ("Revolutionary Symbolism") to the 1935 Writers Congress, a congress intended to explore the relationship between politics and art, and controlled closely by the American Communist Party. The essay maintains that Burke was prepared to offer to the Communist Party and to all…

Noting that previous research on avoidance fails to explain adequately the forces behind reading or not reading, a study examined the avoidance gratifications of southern Illinois newspaper readers and nonreaders. Data for the study were collected during the course of a more general newspaper readership survey in Carbondale. In telephone…

In an attempt to define rhetorical discourse, the paper examines the speeches of Ahab, the main character from Herman Melville's book, "Moby-Dick." The paper first determines if Ahab's speeches actually fall into the category of rhetorical discourse by examining his major speeches, and then ascertains whether his speeches are bombs…

It would be to the advantage of cable operators to identify, in advance, those subscribers who have a high probability of voluntarily disconnecting their service, in order to develop strategies to anticipate and address the factors that might potentially lead to disconnection. A study developed a method for identifying likely disconnecters.…

The steps which should be followed in planning, preparing, and giving a presentation are: (1) start planning immediately; (2) establish realistic objectives emphasizing desired results; (3) analyze the audience and the context of the presentation; (4) prepare a preliminary plan to help in selecting and organizing material including topic,…

Author analyzes the argument that public television is a service for "special audiences." (HB)

An alternative conception to the idea that the audience determines the nature of a speech. (CH)

An interview with world-famous clown Emmett Kelly, Jr., conducted by "Instructor editor, Elizabeth F. Noon.

Residents in a southern California city were surveyed by telephone about their attitudes toward the telecast of the motion picture "Academy Awards" presentations. Of the 141 respondents, 71 had not watched the telecast, 42 had watched some of the broadcast, and 28 had watched all of it. Less than one third of the survey questions were specifically…

Compiled from the marketing, arts, and arts management literature, this selected list includes materials ranging from theoretical articles and reports of studies to practical guides for marketing techniques. It consists of three sections: Primary Sources, Secondary Sources, and Surveys. Of particular interest to the arts administrator, the first…

The results of two studies are detailed in this issue of "News Research Bulletin." In the study concerned with the difficulty of comparing the finances of newspapers, financial data from the following two groups of newspapers were analyzed: 67 weekly newspapers with circulations ranging from 2,500 to 4,500 and 28 dailies with…

In order for filmmaking to be a true art form, the filmmaker needs to be free both to conceive and realize a personal vision and to remain independent of rating codes, length prescriptions, the market, sterile formats, and other imposed limitations. Moreover, if noncommercial films are to succeed in the next decade, a respectful audience must be…