Reports on the reaction of long-term subscribers to two newspapers when those papers merged into one paper that adopted a format and content that were designed to attract new readers. Concludes that by reaching out for a younger audience, the new newspaper put less emphasis on local news, which alienated some long-term subscribers. (FL)

Explores activities described in ERIC documents that are designed to create in the student an awareness of audience beyond the classroom setting. (HTH)

Argues that Bitzer's situational theory accounts for forms of rhetorical creativity through the definition of controlling elements of situations, for the production of rhetoric as purposive action, and for the degree of accuracy or clarity with which observable features of situations have been interpreted. (JMF)

Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)

Challenges the appropriateness of Carnegie II's commercial advertiser-oriented recommendations on audience analysis for public broadcasting. Using the life-style method which collects data on the importance of television or radio in audience members' lives is suggested. (CMV)

Argues that too little information on audience analysis is available to technical writers and suggests that such analysis should be done in relation to the reader's level of competence and motivation. (TJ)

Argues that theater is aimed at and presented to an ideal or abstract audience. Discusses the implications of performing for an actual audience, adaptation to various audiences, and the concept of the audience as an evaluative device. (See CS 705 536.) (JMF)

Illustrates the difficulties viewers have distinguishing between the various levels of television reality: partial reality, fictionalized reality, docudramas, adaptations, and teleplays. (HTH)

Presents a redefinition of the concept of ethical appeal as an appeal that asks an audience for full and careful appraisal of both the meaning and the intent of what is being said. The audience must determine for itself whether or not the appeal should be accepted or rejected. (JMF)

Reports a survey of the role and function of French television announcers. Possibilities for increasing the personalization, naturalness, and efficiency in communications between announcer and audience are explored. (RAO)

Argues that composition teachers should emphasize the role of audience in discourse, and suggests two ways to accomplish this. (DD)

Outlines the ways in which Herbert Hoover and William Shakespeare wrote about professional ethics (for engineers and kings, respectively) using the writing techniques of concreteness, audience awareness, and development by induction. (TJ)

No major differences were noted in samples of working and non-working wives from the United States and France. (KS)

Looks at the changes made in different versions of "Sara Crewe" (better known as "A Little Princess") over the past 110 years. Finds that in all versions that have been adapted in the intervening century, including the most recent film, Sara is different from Frances Burnett's original conceptions--and different in disturbing…