Presents an author's frustrations with poor editing in the form of advice from an editor who has been edited. Discusses deciding what to change, grammar and style, and knowing the audience and the author. (RS)

Indicates that issue/advocacy advertising inoculates against attitude change among undergraduate students, while simultaneously protecting sponsors against slippage in ratings of source credibility, after exposure to a persuasive attack on behalf of an opposing position. (SR)

Zenker offers 10 tips for keeping TV-era audiences interested in presentations. Chapman gives advice for trainers on coaching outside speakers for effective training presentations. (SK)

Points out that understanding the buyer's perspective is critical to developing effective marketing materials. Discusses how to determine the buying concerns that are relevant to customers and products and how to organize good marketing writing. (SR)

Suggests pushing students to explore their own knowledge of and instincts about their experiences as they write to any audience. Discusses the "when,""where," and "how" of revision. Discusses limiting scope and focus, adding dialogue and interviews, switching point of view and voice, and transforming research papers and narrative. (PRA)

Discusses the link between writing and the metaphor of voice. Examines aspects of reading and writing that are promoted through such discursive connections and what alternative approaches to writing and reading might be emphasized in their stead. Discusses how practices in the classroom change when the voice metaphor is not emphasized. (PRA)

Studies perceptions of and responses to a production of Barry Kornhauser's play "This Is Not a Pipe Dream" from second, fourth, and sixth graders and adults. Finds that production styles need to be more explicit and organically tied to actions so that metaphoric themes become more recognizably visible and audible to young untrained…

Offers suggestions to help technical writers get a start in marketing writing. Discusses thinking differently, making the transition, and good beginner projects. (SR)

Explores how the eminent scientist George Washington Carver applied his "voice" to technical documents that needed to be persuasive and readable. (SR)

Investigates the expectations and needs of audience in the health care professions. Determines (through interviews) audience reading habits, desired document qualities, and intended use. Finds that some health care professionals' expectations are similar to those of other technical writers, but some are specific to health care. Notes that findings…

Asks what it is that the audience wants. Suggests a reconceptualization of the rhetorical situation by re-engendering or transgendering the speaker/audience couple as "a hermaphrodite, as a con/fusion of Hermes, the god of messages, and Aphrodite, the goddess of love," as a way to invigorate rhetorical theory and current composition…

Discusses why educational researchers need to rethink their roles, methods, texts, and contexts to bring about meaningful educational reform. In particular, researchers must rethink their audience and their relationships with that audience. (SLD)

The "use of evaluation" once meant the use of evaluation results for making program decisions, but there is a new awareness of the possibility of using many aspects of evaluation. This paper highlights the importance of considering additional prospective users of evaluation, including organizers, client groups, and civil society. (Author/SLD)

Discusses the necessity of clear speech in the theater, especially in this age of media "watching, not listening to." Finds that theater professionals cannot expect an audience to listen if the language is not spoken as if it mattered. (PA)

Discusses the new "public debate" movement, taking shape because of dissatisfaction with the current dominant philosophy of intercollegiate debate. Assesses the "public" style of the advocate, the mandated broadness of the argument, the role of evidence in the argument, and emphasis on oral communication. Posits that the…