Prompted by the realization that a reference text presents special problems in audience address since there is typically a diverse set of users, a study was designed to provide preliminary data on the use of the reference text, "The Making, Shaping and Treating of Steel," a landmark book in the steel industry. Data on the use of the text were…

This is the seventh in a series of technical research reports by Harvard Project Zero which study artistic creation and comprehension as a means toward better art education. This study summarizes the content and practical procedures of a series of lecture-performances in different arts performed before a target audience. The lecture-performance…

Based on the idea that the focus of theater is human beings and thus that theater can be related to experiences already familiar to students, this book aims to provide both instructors and students with informative, incisive, and pleasurable knowledge about the theater. The book is divided into 6 parts and subdivided into chapters within each…

"Frame alignment"--the conscious process of creating correspondence between one's own "frame" (ways of making meaning out circumstances) and someone else's--is a necessary condition for participation in organized social movements. Frame alignment processes may offer a generative and useful alternative to the reductive…

This booklet offers guidelines for theater directors, activities directors, club sponsors, and school administrators to ensure the production of "bias-sensitive" performances that avoid presentation of bias based on gender, race, ethnicity, national origin, age, disability, or sexual orientation. The booklet: (1) discusses the issue of…

Examines the 50 year history of "Better Homes and Gardens," emphasizing the reasons for its success while numerous other magazines failed. (RB)

The film "Raiders of the Lost Ark," a timeless story about the heroic quest for a sacred object and the conflict between good and evil, employs cross-cultural, durable symbols to establish quickly a locus of motives with a large, differentiated movie audience. The archetypes of the quest and of shadow are at the core of this film; they…

Contemporary rhetorician Richard M. Weaver believes that values are inseparable from rhetoric. For him, to be a rhetorician is to direct toward good or evil and to be a rhetorical critic is to determine whether that direction is the "right one" and/or judge whether the rhetorician "is a master of his art." To determine if the…

Intended for newspaper managing editors, this collection of articles includes the following topics and authors: religion coverage, by Robert Bentley; arts and entertainment reviews, by Larry Fuller; restaurant reviews, by Mary Ann Thompson; getting kids to read newspapers, by Anita Sama; reaching teen readers, by Jane Bennett; and lifestyle…

Annotated film list. (CH)

Research in broadcasting has increased substantially and can be used to aid in a variety of broadcast-related decisions. This paper focuses on audience analysis, an area of knowledge necessary for deciding analysis, an area of knowledge necessary for deciding special-program content, format changes, and aspects of news programming. Topics…

Data from three representative national surveys were studied to determine to what extent profiles of television viewers of different levels of viewing frequency fit with expectations based on theory and earlier research. A group of 4,552 respondents were surveyed in 1975, 1976, and 1978 by personal interviews and were classified as to status as…

A study was conducted to determine whether dance-trained, television-trained, and regular television viewing audiences would evaluate different approaches to televising dance differently. Three versions of a dance performance were videotaped: (1) version A, a one-camera, one-shot recording; (2) version B, a two-camera, real-time-edited approach,…