The director of the Office of Communication Research, Corporation for Public Broadcasting (CPB), replies to a critical analysis of the CPB's report, "A Fresh Look at the PTV Viewer." The definition of what constitutes a public television viewer (PTV) is discussed in detail. (ER)

In teaching writing, the "audience" became and still is fundamental, leading to the question of how students can learn to adapt their text to the assumed readership and at the same time, learn to write for their addressees. A study focused on how writers cope with the writing process, asking several questions about the concept of…

This paper focuses on using the media to reach the public and, through the public, politicians regarding literacy issues. The paper gives some tips gleaned from recent convention symposia about attracting the audience, such as involving students, teachers, or both in interviewing authors, announcing community calendars about literacy events,…

Presents a brief history of puppetry, discusses two approaches to the preparation of a puppet play, and provides instructions for building puppet characters. (RB)

Considered the get together of the Fourth International Student Festival of the Open Theatre, which provided a good opportunity of seeing how student theatre has been developing and the relevance of these developments to the theatre in general. (Author/RK)

A description of a television project in environmental education in which the viewer is cast in the role of the decision-maker--charged with the responsibility of making a decision and forwarding it to the producers to be factored into the next program.'' (Author/AK)

Paper tests effects of audience feedback on speaker attitudes; subjects who received sincere feedback showed greater change in the direction of their speech than did those who received insincere feedback. (Author)

A member of the Federal Communications Commission comments on public Broadcasting's record of minority hiring and minority participation. (AK)

"A television show by blacks for blacks--coupled with a program of training for black television technicians--was the basic concept of the Black Voices" series aired over KTCA-TV and KTCI-TV in Minneapolis and St. Paul during the 1968-1969 television season. The series was designed to provide understanding among blacks of the Twin…

Paper presented at 1969 convention of American Educational Theatre Association (Detroit). (RD)

"Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size."…

Reports that while "personalism"/surveillance and competence/trust ratings predict user satisfaction with newspapers, bias ratings do not. (FL)

Shows evidence of media leadership of audience behavior that is consistent with the direction of coverage of a community controversy. (FL)

Examines the concept of the universal audience as the basic factor of Chaim Perelman's rhetorical theory and concludes that it is subject to the same criticism as Rousseau's general will and Kant's categorical imperative. (JMF)