An analysis of audience perceptions of videotaped versus filmed actualities on television newscasts suggested that videotaped actualities were perceived as more immediate than filmed actualities, and that audience evaluation of newscasts using videotaped actualities was higher than audience evaluation of newscasts using filmed actualities. (GT)

Continues the criticism of the Gerbner et al. Study of the cultivation effects of television on viewers. Argues that it makes unwarranted claims and contains methodological errors. (JMF)

Analyzes the keynote address to the 1976 Democratic Convention. Attributes its success to the skillful handling of the following dual and conflicting purposes: pleasing two unlike audiences; fulfilling the role expectations imposed on keynoters while avoiding triteness; and affirming Blackness and womanliness while avoiding stereotypes. (PD)

The complex irony of Act III, Scene i, of "Richard II" indicates how Shakespeare directs audience response in the play. Understanding this process of directed response--a dialectic of alternatives--illustrates that a meaningful standard of kingship is not provided in the play by either Richard or Bolingbroke. (RL)

Discusses how magazines differ in the types of information they provide and the characteristics of the audience they reach. (JMF)

Discusses the function of the chorus in Greek tragedy and highlights interpretations of Aristotle's statements on the chorus. Concludes that the chorus' role was that of alienating the audience and was basically theatrical, not dramatic. (JMF)

Describes how a knowledge of writing mechanics, subject matter, and communication principles are involved in effectively translating firsthand information into technical writing; stresses the importance of audience awareness. (MAI)

An international conference on "Dance and the Child," held in Edmonton, Canada, concerned itself with the belief that dance should become a part of the education of children as performers, creators, and spectators. (JMF)

Discusses the results of two surveys among newspaper editors and readers about newspaper attributes and readers' interest. Results indicate a compromise caused by the marketing approach. (JMF)

Advocates a model for the teaching of writing in which the response of the reader is of central importance, and contrasts this model with models focusing on the centrality of the writer or the written product. (DD)

An examination of data on FM construction permits shows that independent FM broadcasters have obtained construction permits in markets with larger adjusted populations than those where AM licensees were granted same-market permits. (GT)

Reviews the first five years of Independent Local Radio (ILR), a broadcasting system comprised of locally managed and directed stations which originate virtually all their own material. ILR programing, which is designed to provide an attractive and well-rounded service for local listeners, is financed by advertisements. (RAO)

Discusses the problems of individuals encountering art, whether old or new, and suggests that through understanding audiences might arrive at the art gallery prepared to breast the general difficulties of novelty. (Author/RK)

Revealed a negative relationship to exposure to drug advertising and use of illicit drugs in the sample population. (KS)

Studies visual discourses and visual modes of viewer engagement structuring negative political commercials. Finds that, using strategies of pictorial direct address and pictorial narrative, texts construct their visual arguments by creating ambiguity around the natural versus symbolic status of pictorial expression. Shows how pictorial realism can…