This guide offers suggestions for several types of conferences, and is aimed at meeting the needs and interests of different audiences. The report stresses the importance of planning, organizing, and evaluating; it discusses program planning, physical arrangements, speakers, audience involvement, promotion, evaluation, and reporting the results.…

A researcher takes a critical look at the Corporation for Public Broadcasting report of a Roper survey of public television viewers and finds it "littered with procedural and reporting inadequacies." (Author)

Expands Elihu Katz's proposals for social research on broadcasting with suggestions for "decentering" the media, studying the effects of society on the media, and looking at what researchers do to, for, and against television and its viewers. (JMF)

Discusses, with refreshing insight, the relationship of the artist in the United States with his audience. Based on the incongruities of race, economic status, and culture that constitutes the "hilarious American joke," the author, a successful writer and professor at New York University, learns that when one leasts expects it the most unlikely…

Points out the importance of teaching technical writing students to write for an audience; lists qualities of effective technical writing and specific ways to help students develop a sense of audience. (GW)

Analyzes letters sent to John Chancellor and NBC Nightly News in October of 1975 in an attempt to identify writer characteristics, letter types, stories and issues to which the writers reacted and the reasons for writing the letters. (MH)

Reports the results of a 1973 telephone survey of the Lexington, Kentucky Standard Metropolitan Statistical Area to assess for audience viewing of the Watergate Hearings coverage. (MH)

Finds that a higher price increases the value associated with the book, though the influence of the range of potential readers on evaluation was less clear, probably reflecting other dimensions of evaluation unrelated to commodity theory. (RL)

Explores the role of the reader in giving meaning to a text. (AA)

Discusses how consumers interpret the complex stimuli presented by different television shows and by alternative products that might be advertised on such shows. (KS)

This article suggests ways in which coaches, through their coaching and behavior, may preserve, encourage, or improve the integrity and ethics of sports. If coaches model ethical behavior, fans and players may exhibit it as well. Suggestions for promoting sports ethics are given. (JL)

Identifies different types of statements that make up the structure of a lecture, including concepts, definitions, formulas, theories, models, and predictive statements. The selection of statements and their relationship to pedagogical processes is described, and the importance of knowledge of the abilities of the intended audience is discussed.…

Examines Barbara Sharf's article analyzing public commentary about psychiatrists generated by the Hinkley trial and finds that dominant media messages elicit undeserved negative fantasy themes concerning psychiatry. Argues that fantasy theme analysis offers rhetorical critics a framework for examining process by which the meaning of world events…

Indicates that prime-time television presents a remarkably consistent portrayal of the world across program genres and that it offers few scheduling alternatives to avoiding violence-laden adventure programs. Finds that the average viewer has little opportunity to exercise any kind of choice in viewing. (JD)

Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)