Aristotle's "Rhetoric" is divided into three books which describe the stages of preparing a public address. Book One establishes the philosophical position of rhetoric to logic. It also establishes four purposes of rhetoric and discusses three types of proof. Aristotle defines rhetoric as a faculty for providing two modes of…

A speechwriter who prepares a text for public address should first consider whether he or she is going to deliver the speech personally and should be careful to select a topic which the potential audience will not strongly oppose. From the introduction of a speech to its conclusion, a speechwriter should have definite goals, present an appropriate…

In most traditional introductory college composition courses students are generally advised to address the teachers or some other authoritative figure as their primary audience. To supplement this traditional approach, students should also direct their discourse to audiences who are not projected as superior critics. One paper assignment that can…

Organized in nine sections, this paper traces the development of Israeli television since 1968, the year when television was first presented to a night-time viewing public, and examines the programs preferred by the Israeli public. The paper focuses on the growth of interest in TV; television viewing and the ongoing surveys; an internal analysis…

This annotated bibliography on religious broadcasting contains 23 references of articles in the ERIC database. The first section of this FAST Bib lists sources which relate to the historical development of religious broadcasting. The next section looks at the role that television plays in religious broadcasting. A section on the Christian Right…

A study examined the impact of viewing context on the evaluation of televised content, specifically whether viewers of the final episode of M*A*S*H who watched it at a party evaluated it differently from those who watched it in their usual manner. A group of 181 students, categorized according to the viewing context, were asked to rate program…

A study tested the validity of two active TV viewing constructs that predicted the effects of content and degree of active viewing on a television viewer's perception of a mean world. Random digit dialing produced interviews with 163 subjects who were asked separate questions about their prime time and daytime viewing to determine their level of…

A statistical summary of the newspaper industry for 1984 and previous years is presented in this brochure. Focusing primarily on the United States newspaper industry, the brochure also contains some information on Canadian newspapers. The brochure presents statistics in the following categories: (1) number of daily newspapers, (2) daily newspaper…

The present investigation sought to obtain further evidence to show that the difference between male and female subjects is not simply a matter of persuasibility but a difference in the way objective (male) and emotional (female) information processing systems respond to audience cues. (Author)

Surveys selected audiences of Texas Tech University's campus newspaper, the "University Daily," to determine how various audiences perceive the purposes of a campus newspaper. (RB)

Indicated that the campus daily at Ball State University seemed to have the general support of the student audience. (RB)

Findings of the Writing Research Unit at the University of London Institute suggest that writing curricula in British secondary schools do not foster independent thinking or individual personality development. (JH)

Includes statements by W. McNeil Lowry, Norman Lloyd, Stanley Kauffmann, Louis Kampf, Melvin Tumin, Ralph Burgard, Eric Salzman, and Richard Schickel.

Research supported in part by United States Public Health Research Grant No. NB-07346.