Describes an experimental study which demonstrates that science and technical writing can be written to maximize audience interest and appeal. (RB)

Discusses the musical program developed at the University of Redlands which features the band concert in combination with dance as a means of attracting audiences. (RK)

Author developed a program of classical music and induced young musicians to perform successfully to an audience. (Author/RK)

Compares some inadequate and uninteresting music with music that is creative and stimulating, and considers the musical values of audiences. (RK)

Study was conducted to investigate the degree to which untrained listeners could correctly identify speaker social status during stimulus controlled vocal status cue situations. (Author)

Analyzes audience response in terms of the speaker ( expert'' or cooriented peer'') and the message ( belief'' or value''). (SP)

Drawing upon role theory, this essay examines Rogers' use of rhetorical irony as a means of persuasive influence.'' (Author)

The purpose of this paper is to describe and criticize methods critics commonly use to judge speech effects from historical records alone, and to provide a case study illustrating the application of those methods. (Author/JB)

Study asks what effects the omission of reassuring recommendations would have on the retention of information, opinion change, amount of worry and concern, and audience attitude toward the speaker. (Editor)

In this article, which argues that oral reading, when properly utilized, should be a vital part of a well-balanced reading program, possibilities for meaningful audience reading situations are presented. (NQ)

A description of the primary social research developed to determine target audiences and thematic content foci for "Cancion de la Raza, a series of "socially ameliorative educational dramatic programs for public television aimed at the Mexican-American community in Los Angeles. The series, sponsored by the Ford Foundation,…

Extension Services are now reaching out to help the low income farmer. Raising feeder pigs is one way in which the farmer can be helped to boost their standard of living. (MR)