Discusses the continuing debate about the effects of televised violence on viewers, particularly children, in terms of aggressive behavior. The two opposing views, the psychologistic and the relational, are each supported by research which, in turn, affects the use of censorship. (JMF)

Reminds college newspaper staffs that they need not choose between serving the students' needs and winning journalism awards, since the two are inseparable and that reporting and editorials must be directed toward the students and how news events affect them. (HTH)

Examines the differences between Japanese and U.S. television in portrayal of violence. Concludes that while the amount of violence on Japanese television does not differ noticeably from that on American television, the nature of Japanese violence differs with much greater emphasis on suffering and the consequences of violence. (JMF)

Examines the content of daytime serial dramas to determine how the narrative structure promotes a sense of involvement in viewers. Competing plot lines, the lack of a concrete sense of resolution, the pattern of episodes, and the audience's awareness of information kept secret from characters all contribute to audience involvement. (JMF)

Examines how differences in the verbal and nonverbal behaviors available to persons influence their accuracy in detecting deceptive communication. (JMF)

A variety of formats for alumni publications are discussed including tabloid, newsletter, magazine, and "magapaper." Editorial policy, content, organization, writing style, and costs are considerations taken into account in the choice of format. (JMF)

Describes an assignment in which composition students explain how the elements in a magazine advertisement contribute to its overall strategy. Indicates that the assignment fosters students' critical judgment and audience awareness. (TJ)

Suggestions are made on effective presentations by evaluators of research studies to audiences who are not statisticians. Examples of effective presentation methods are given: analogies in presenting statistics; graphs or pictorial presentations; summaries to highlight findings; concise reports based on a television newscast style; and judicial…

Describes a reader interest feedback system in which the editor of a campus newspaper interviewed different types of readers about their reading interests and asked them to comment on experimental newspapers. Points to advantages of such a system. (GT)

Presents a study of the effects of the presidential debates in the 1976 election on the awareness of political issues. Concludes that the primary effect was to widen the gap between the knowledge-rich and the knowledge-poor. (JMF)

Enabling people to communicate could and should become a fourth function for television. Such a development is likely in the post-industrial world. (Author)

Why has America suddenly fallen in love with dance? Reflects on the social developments that have changed the public's view toward an art form previously surrounded by an atmosphere of aloofness and prejudice. (Author/RK)

Describes a study whereby audience awareness improved students' ability to write instructions. (HOD)

Explores whether individuals have implicit theories of persuasion. Examines how persuasive strategies are cognitively represented--identifies types of tactics in attitude change and social acceptability of persuasive strategies. Finds implicit theories of persuasion reflect the audience's familiarity with the topic. Finds also that implicit…

A survey of 40 radio stations receiving research information from the University of Arkansas agricultural extension received 24 responses indicating that 22 broadcast the information; 20 rated it good or excellent; 17 wanted it more than once per week. Preferences for program length and medium were identified. (SK)