Discusses the need for reliable World Wide Web review services and examines the evaluation policies of 12 Web evaluation services in four categories (librarian-inspired, subject-specific, print guides, and general consumer-oriented services). Includes a description of each evaluation service, the audience it supports, the evaluation criteria used,…

Describes a project in a reading class in which students wrote to communicate with a real audience and in so doing interested themselves and others in reading and writing. Outlines the project's five steps of prewriting, prewriting with partners, writing, revising, and proofreading. Notes the students' overwhelming positive response to the…

Discusses external and internal influences, such as pressure from critics and drive for financial reward, which must be eradicated for a writer of children's literature to remain focused on the primary task of writing to entertain, enchant, and inform young readers. (NH)

Attempts to look at the "International Teaching Assistants problem" from a communication perspective. Suggests that one form of intercultural training administered to the audience of undergraduate students results in significantly higher ratings of the nonnative speakers of English as competent speakers. Suggests that a disclosure statement may…

Argues that an effectively designed intranet can become a valuable medium for facilitating work processes and communication throughout a company, and that sound structure and visual appeal are important in attracting users to an intranet. Examines issues, such as creating form appropriate to function, determining audience needs, and implementing…

Argues for the teaching of "visible features of written texts," or document design, in composition classes. Concludes that educators must teach students how to see their own texts through the eyes of the readers they hope to attract, converse with, and persuade. (SC)

Examines Cornell Woolrich's 1940 novel, "The Bride Wore Black," which Francois Truffaut scripted and adapted for the screen in 1967. Pursues the focus on audience receptivity, where an adaptation faces its ultimate test. Analyzes the novel from a reader response perspective, then moves to the film as Truffaut sought to…

Examines selected texts by Ellen Swallow Richards, a 19th-century scientist who wrote for a variety of audiences. Finds that her audience awareness anticipates modern technical communication practices and alerts scholars to examine gender, class, and other social issues in historical documents as well as current pragmatic discourse. (PA)

Studies problems students face when visualizing a hypertext audience. Traces students' problems with audience analysis to three independent issues: (1) letting operational and functional levels of construction take precedence over figurative meaning; (2) confusing demands of print and oral audience expectations; and (3) conceiving of hypertext as…

Describes the author's department goals with three main principles: to build departmental community, to harness rather than dissipate energy, and to address multiple audiences simultaneously. Discusses how she communicates to the college as a whole what the department does well and finds ways in which caring for the department's interests might…

Examines one exemplar discipline, mechanical engineering, to see how classroom discourse and practice construct professional identities for students (as future engineers) and their customers. Suggests that although students' conceptions of the customer provided glimpses of professional identity, design processes in these classrooms were ultimately…

Notes that student writers gain greater insight into the importance of audience by analyzing business documents. Discusses how business writing teachers can help students understand the rhetorical refinements of writing to an audience. Presents an assignment designed to lead writers systematically through an analysis of two advertisements. (SG)

Offers a self-critique of the authors' earlier work "Audience Addressed/Audience Invoked: The Role of Audience in Composition Theory and Pedagogy." Proposes an alternative to the agonistic approach to establishing the new at the expense of exposing the faults of the old. Aims to learn from the cultural, disciplinary, and institutional forces at…

Uses content analysis of 306 consumer advertisements in "People's Daily" from 1979-91 to examine utilitarian and hedonistic themes and appeals. Finds support for the hypothesis that depictions of utilitarian values are decreasing, and indirect support for the hypothesis that hedonistic values are increasing. Suggests that Chinese…

Describes how to more effectively communicate the visual element in video and audiovisual materials. Discusses identifying a central topic, developing the visual content without words, preparing a storyboard, testing its effectiveness on people who are unacquainted with the production, and writing the script with as few words as possible. (AEF)