Applies fantasy theme analysis to Richard Nixon's "Checkers" speech. States that three major themes emerge: Nixon as Moral Model, Nixon as the American Dream, and Nixon as Patriot. Points out that each issue responds to allegations of dishonesty that were leveled against him at the time. Argues that Nixon's speech was accepted and…

Discusses Victor Page, one of the first people to make a living as a technical communicator. Focuses on his 33 automotive and aviation books, popular with the public and critics, which contained information on novel technology, profuse illustrations, and easy-to-access information. States that Page published quickly, had firsthand expertise, and…

Studies use of a restricted language, Simplified English (SE), to write procedural documents for specific audiences. Examines the effect of type (SE versus non-SE), passage (A versus B), and native language on the comprehensibility, identification of content location, and task completion of procedure documents for airplane maintenance. Suggests…

Considers the change in the media presentation of Islam in Turkey after the ascent of commercial television. Discusses the image of Islam and of Turkish politicians as presented in different contexts on TV--the "issuetization" of Islam for the consumption of the mainstream audience. (PA)

Investigates the nature and extent of violence contained in television programming that targets children aged 12 and younger. Notes that the violence itself is just as likely to be glamorized in children's as in nonchildren's shows, but it is even more sanitized and more likely to be trivialized. Documents five subgenres of children's programming…

Discusses how earlier in his career the author did nothing to make nonfiction an integral part of his curriculum, nothing to help students critically read it or, more important, use it to inform the nonfiction he was asking them to write. Discusses a series of writing assignments using nonfiction. (SG)

Three pieces of writing were collected from 36 adolescent girls in each of three years to test writing-development scales measuring idea development, language use, and audience awareness. The scales were easy to apply in the classroom and capable of assessing students of varied disabilities. (SK)

Claims that in contrast to the view that attention to genre stifles creativity, genre theory offers useful possibilities for fostering student insight into the nature of academic writing. Argues that knowledge of genre helps students see writing as a social construction. (NH)

Creates a general set of guidelines for playgoing. Presents and discusses ideas such as: reading the program, looking at the space, studying the set, listening to the language, meeting the characters, watching the actors, examining the director's influence, and imagining the logistics. (SC)

Examines rhetorical relationships among the student, the writing center, and the classroom teacher. Proposes a model in which the writing center and teaching faculty share the middle ground, and proposes a broader audience for student writers: the post-graduation profession. (SR)

Explains the development of a taxonomy of learner types in order to conduct an analysis of an introductory multimedia production course for preservice instructional design professionals. Discusses the value of having a general description of people entering a media production course that helps instructors identify their audience. (Author/LRW)

This paper draws on questionnaire responses received (via e-mail) during the period 2002-2003 from senior commissioning editors located within seven of the major UK publishing outlets. Drawing on the analytical framework of an earlier study by Nixon (1999), it focuses on the mediation of educational studies by market forces operating within and…

The cases of literary folklorists are illustrated to indicate that the subjects like oral tradition are not self-sustained in modern universities. In order to resolve exclusionary practices in knowledge production and audience selection, a suggested solution is to reach multiple audiences.

Drawing on existing work on popularizations, this investigation of book-length scholarly essays by practicing scientists across three disciplines reveals a hybrid genre that is neither popularization nor research report. The study utilizes both textual analysis and personal commentary from the writer-researchers to achieve a three-way comparison…

Academic lectures show formal and informal characteristics. Alongside passages of rigorous scientific reasoning, conference English may therefore be expected to contain many features identified by earlier studies as characteristic of the conversational mode, reflecting the ongoing interaction between speaker and listener. To find out whether these…