Suggests several strategies for developing students' social awareness and moral thinking by encouraging sensitivity to audience in their writing. (DD)

Major differences in results obtained from three audience measurement methodologies (telephone coincidental, multi-media diaries, and personal interviews with roster recalls) confirm the need for a new methodology or technique by advertisers and their agencies. (RL)

The effect of audience and task difficulty on the learning and performance of forty, high-anxious, sixth-grade students was examined, with data favoring the hypothesis that a spectator reduces drive and reassures the learner. (MJB)

Reports the opinions of publishers and editors of city magazines concerning the positioning of the magazines in the media marketplace, factors leading to success, audience composition, and problems facing the industry. (GW)

Discusses an experiment designed to demonstrate intra-audience effects in a naturalistic field setting and explains results indicating the impact of feedback in such a situation. (MH)

Suggests that students need to become aware of the relationship between one's writing and one's intended audience and presents a way for students to make this analysis. (JM)

Describes a project in which students work in teams to prepare an advertising campaign for a real client, who chooses the best campaign at the end of the semester. (FL)

The author makes a distinction between adult training and adult education and tells what part television plays in both processes. She discusses the current state of educational television and predicts the future of televised learning, including audiences and technological advancements. (Author/CH)

Discusses over one hundred recent works on audience analysis and adaptation, subdivided into the following categories: the role of audience in the technical text, audience analysis and adaptation in the technical writing classroom, and contemporary issues and problems in audience analysis. (SKC)

Analyzes public relations writing as an activity which is uniquely related to organizational goals and objectives. Provides a basis for theory by linking rhetorical theory and communication management and describes a method for framing public relations writing objectives. Notes that objective statements are useful because, among other things, they…

Notes that instruction in the dramatic arts can encourage lasting aesthetic awareness and improved communicative abilities, and presents descriptions of four articles about youth drama from the ERIC database. (JC)

Suggests that expressive writing is important in the freshman writing course because of the motivation the writer's feelings and memories can offer. Outlines a unit on journal writing, including a cohesive series of both private and shared journal writing activities. (ARH)

Developmental changes in conditions engendering pride and embarrassment were explored. Among other results, developmental change was found in the standards used to evaluate emotional experiences; references to social comparison increased with age and references to mastery decreased. (PCB)

Presents the statistical results for the theater for children component of the ASU Longitudinal Study, utilizing Dr. Patricia Goldberg's interview instrument, which categorizes the free responses of a child audience after viewing a theatrical production. (JC)

Examines the effect of highly unrepresentative news stories on gaps in the accuracy of U.S. residents' judgments about different foreign countries. Concludes that unrepresentative news about developing countries reduces accuracy while increasing confidence and satisfaction in judgments. (MM)