Critically reviews several intellectual developments that have legitimized the study of popular culture in American universities in recent years, including (1) a sociological perspective that minimizes the differences between high and popular culture, (2) a broadening of what can be studied as a "text", and (3) increasing attention to the…

Discusses how role-taking can provide a viewpoint for a writer and a real audience for children's writing. Argues that role-taking offers a more accessible route to certain kinds of language uses, particularly impersonal genres and written standard forms that are educationally valued, than direct instruction. (SRT)

Describes a college composition course in which the class read and evaluated newspaper articles from the "Atlanta Journal-Constitution" as it critically addressed the operations of subtexts, genres, target readers, and class interests. (JD)

Presents a fantasy theme analysis of the nuclear war issue derived from a comparison of personal statements and the film "The Day After" and its resulting complex rhetorical vision. Notes the vision's irony and discusses its implications for the nuclear war issue. (JD)

Presents a model to ascertain the "critical mass" in ratings points required to facilitate renewal of prime-time network programs aired between 1971 and 1985. Emphasizes a financial model incorporating revenue levels needed to offset program costs--advertising agency commissions, affiliate compensation, network overhead--and program…

Discusses how junk mail letters can be used to teach students about rhetorical choices and the process of writing. (SRT)

Suggests having students write letters of inquiry to companies as a practical way to research a specific area and then write for a specific audience. Argues the benefits of this assignment, such as increased student motivation when writing for a real audience rather than a teacher. (SRT)

This study consisted of a random sampling of professional readers' assessments of selected health education journals. The sample consisted of 250 college-affilated health educators evaluating seven journals. (Author/LMO)

Offers a clarification of the original uses of the word "stereotype" and argues that the current failure to account for evaluative and historical aspects of stereotypes has diluted the usefulness of the concept for critics and teachers. (MS)

Explores the background of "mutual knowledge"--an aspect of language theory--and modifies that notion so that it can be applied to composition theory and instruction, specifically audience analysis.

Newbery Medal winner discusses aspects of her life that influenced her writing and explains why her stories feature female heroes.(EL)

This paper suggests that highly competitive sport encourages strong identification of fans with teams. Theories of conflict, categorization, and social competition are used to discuss some determinants of identification with teams, and implications for physical education are drawn. (Author/MT)

Current interest in the topic of teacher evaluation indicates a need for better evaluation techniques. The methodological problems in teacher evaluation are explored through a discussion of audiences, models, sources for data, and modes of reporting. Directions for development by researchers and practitioners are presented. (DF)

The senior commissioning editor for educational programing on Channel Four, a British television channel committed to quality programing, discusses how plans have progressed through the first year of broadcasting. She specifically discusses target audiences, labelling, how many people have been reached, special programing, innovation and…

Concludes that in a state election, the public is exposed to a combination of policy and personal messages in the advertisements created by a candidate but that the overwhelming majority of these ads focus on the personal. (FL)