Discusses how to use the Sender-Receiver Communications model to illustrate for students the process of "targeting your audience." Includes an assignment in which students are asked to apply knowledge gained from the model. (MS)

Argues that composition students can become aware of audience and purpose and develop ideas for original essays through study of film reviews. Suggests relevant writing assignments. (RAE)

Traces the importance of authorship in literacy development, and shows how authorship can become one focus of a whole language classroom. (MM)

Describes 45 third graders'"dramatic literacy" and the modal sources for inferences. Finds that (1) the more children used visual cues, the more they used verbal and psychological cues; and (2) inferences about the play's theme were related to aural recall of thematic dialogue and what children reported learning from the play. (SR)

Describes several assignments and activities that focus on writing for "real-world" purposes, including writing to pen pals, government agencies, and for children or the elderly. (MM)

Compares the habits and attitudes of those who subscribed to cable television for better reception with those who subscribed for either greater programing selection or more movies. Finds attitudes vary more than television use between those who subscribe to get better reception and those who subscribe to get more programs. (RS)

Provides an overview of the local radio phenomenon in Western European countries. Examines opportunities for access, control, and economic realities for three types of local radio (national, independent, and community), each of which was influenced in some fashion by illegal pirate stations. (KEH)

Examines the "benefit segmentation model," a marketing strategy for local news media which is capable of sorting consumers into discrete segments interested in similar salient product attributes or benefits. Concludes that benefit segmentation may provide a means by which news programmers may respond to their audience. (RS)

Performs a Burkean analysis of Russell H. Conwell's once famous speech, "Acres of Diamonds." Reveals that Conwell's success relied upon a masterful transformation of pentadic ratios, in the medium of the "true-life" success story. Illustrates this narrative's power in altering an audience's perception of its role in a greater…

Describes some of the key elements in publishing a quality yearbook. Includes what time of the year is best for publication, what to include, and what not to include. Emphasizes the importance of including faculty in a yearbook. Contains recommendations on creating a comprehensive academic and sports section. Provides tips on handling "people"…

Argues that humor can be accomplished in computer-mediated communication and can be critical to creating social meaning online. Analyzes the humor of the USENET news group rec.arts.tv.soaps (r.a.t.s.), which discusses soap operas. Combines user surveys with message analysis to show the prevalence and importance of humor in r.a.t.s. (RS)

Presents guidelines for creating a language center newsletter. These include detailed planning, budgeting, defining your mission and its audience, projecting your image, dividing duties, finding people to work on your newsletter, adhering to a production schedule, careful editing, conducting interviews to gather information for stories, and…

As a college alumni organization designs a World Wide Web site for communication, it should consider why it is creating the site; features that will appeal to its audience; the effort it will take to keep information timely; adding to the site's value by offering useful, interesting information not available anywhere else; and touring other sites…

Describes library uses of presentation graphics software and offers tips for creating electronic presentations. Tips include: audience retention; visual aid options; software package options; presentation planning; presentation showing; and use of text, colors, and graphics. Sidebars note common presentation errors and popular presentation…

Describes ways an editor of student publications can cultivate on-going communications with the people who read and are affected by what is in the publication. (SR)