Suggests that audience-determined measures used to assess television newscast quality are linked to popularity and not to the substance or the technical quality of the programs. (FL)

Explores the role audience plays in composition theory and pedagogy by demonstrating that the arguments advocated by each side in the debate oversimplify the act of making meaning through written discourse. Points out the failings and strengths of each side, and proposes an alternative formulation that more accurately reflects the richness of…

Describes a comparison of the function of audience in students' writing processes with that of experienced technical writers. Examines students' rough and final drafts for content and style as audience considerations influenced revisions. (HTH)

Urges teachers to leave an expressive domain for the young child's writing, in which the audience is the young child. (DD)

Discusses two studies which indicate that student audiences rated speeches of their peers significantly higher if they thought that the speakers had completed a course in public speaking. (MH)

Building a minority audience is discussed, and three solutions to the problem of lack of minority programing are presented. (DB)

The Media Management and Economics Division of the proceedings contains the following 8 papers: "Anatomy of a Death Spiral: Newspapers and Their Credibility" (Philip Meyer and Yuan Zhang); "A Case-Study Analysis of Divestiture Determinants & Strategies of Major Media Firms, 1996-2000" (Daphne Eilein Landers); "Managing…

Stephen Duncombe has written one of the only book-length studies examining the phenomenon of "zines.""Note from Underground: Zines and the Politics of Alternative Culture" traces the historical rise in zine popularity beginning with fanzines of the 1930s, fueled in the 1970s by the punk movement, and reaching a height in the 1990s. In his…

Noting that the reporting-to-writing route is sometimes circuitous and rough, although reliable, this essay collection considers the road from writing journalism to writing other literary genres such as fiction and poetry. The collection points out that newspapers have provided a proving ground for many aspiring authors, from Walt Whitman and Mark…

The Media Management and Economics Division section of the proceedings contains the following nine papers: "Weekly Newspaper Industry: A Baseline Study" (David C. Coulson, Stephen Lacy and Jonathan Wilson); "News Hole Sizing Policies at Nondaily Newspapers" (Ken Smith); "The Influence of Timing of Market Entry on…

From managing stage fright to keeping the audience hanging on their every word, experienced public speakers have the techniques to make every presentation memorable. This book contains a collection of 25 strategies for public speaking that have already worked for many people. Each "HotTip" (strategy) has been tested and used with…

When a class of lethargic college students showed no enthusiasm for their reading assignments in English class, one instructor turned to drama. She assigned a collaborative script, and the students' enthusiasm and motivation relegated her to a "pleasant oblivion." She thought that the novelty of the play genre might enliven the class,…

This performance guide is designed for teachers to use with students before and after a performance of "Ramona Quimby," adapted by Len Jenkin from the Ramona books by Beverly Cleary. The guide, called a "Cuesheet," contains seven activity sheets for use in class, addressing: (1) The Characters (introducing the characters in the…

This performance guide is designed for teachers to use with students before and after a performance of "The Snow Queen," adapted from the story by Hans Christian Andersen by Sandra Deer. The guide, called a "Cuesheet," contains seven sheets for use in class, addressing: (1) What Happens in "The Snow Queen?" (offering…

Research that has focused on ancient Indian rhetoric, a sub-category of Eastern rhetoric, has largely eschewed focus on the narrative paradigm as a theoretical guide. These narratives often enshrine didactic elements, contradictions, and mythic traits that often confound and inspire Western audiences. These archaic religious/philosophical texts…