Outlines a revision checklist for student use in analyzing purpose, audience, form, and expression; summarizes classroom procedures for individuals, small groups, or whole classes to use in revision and proofreading exercises. (AEA)

Effective communication depends on several ingredients including an appropriate readability level and thorough analysis of the audience. Readability levels and audience analysis are discussed, with implications for researchers and other technical personnel. (MLW)

Looks at three articles that demonstrate how current research and theory on composition is insisting that the rhetorical concerns of "audience" and "purpose" are integral to the processes of writing. Discusses how these articles narrow the pedagogical gap between writing process theory and rhetorical concerns. (HTH)

Concludes that people with cable television tend to use all news media more extensively than those without it, but that cable greatly reduces the audience for news on local television stations. (FL)

Explains the nature of audience participation debates known as the LSU Forum, sponsored by the Louisiana State University Department of Speech for the past 18 years. Sketches their history and development from British university debating unions. Discusses how they are organized and factors that contribute to a good Forum debate. (PD)

Examines the portrayal of intimate sexual behavior on soap operas and concludes that soap operas have more sexual content than do prime-time programs, but the types of intimacies differ. Notes that soap operas are potentially a major force in the transmission of values and sexual information to youthful viewers. (PD)

Assesses the extent and nature of sexual behavior in daytime soap operas. Concludes that soap operas can be assumed to be presenting a distorted picture of sexual behavior in America, particularly in the ratio of married to unmarried sexual behavior. Suggests that steady viewing may influence young viewers' attitudes and values. (PD)

Provides a framework for the analysis of mass media audience behavior using a communication rules approach. Discusses (1) the theoretical characteristics of the rules perspective and its relevance to the study of human communication and (2) the rules perspective in mass communication: television viewing rules in the family and society. (PD)

Presents a sequence of writing assignments in the form of a dialogue between a teacher and members of a rhetoric class that calls attention to the crucial relation between the writer and the audience. (JL)

Discusses "language-in-use" as an index of rhetorical efficacy, suggesting that the substance and form of verbal reactions to discourse may reflect the degree of audience internalization. Concludes that language-in-use assists the critic in determining whether changes in thinking and behavior are occasioned by words or actions, or both. (JMF)

Offers guidelines on conducting board meetings efficiently while allowing for public participation. (WD)

Discusses the capabilities of three qualitative television rating systems and possible application of resulting data by public television. (JMF)

Finds that there are specific target behaviors for public speaking that can be acquired with instruction. Evaluates the three main components of the Fawcett and Miller public speaking package, a fourth component, and assesses the generality of trained public speaking behaviors over time, across settings, and across behaviors. (JMF)

The process of reporting evaluation results is described in terms of communications theory. Results of several simulated studies of factors which influence the credibility of evaluators and reports are summarized, and implications are discussed. (Available from: Jossey-Bass, Inc., 433 California St., San Francisco, CA 94104, single issue, $6.95.)…

The success of state assessment programs depends on how well the results are reported to their various audiences. This paper presents 11 guidelines for improving reporting practices, including: plan ahead; develop different reports for different audiences; and field test report formats, language, and content. (BW)