Argues that the construction of a performance script permits the modification of the original text in order to render that original theatrically communicative in the present. Notes that the dominant concerns of script modification are in how to negotiate audience expectations. Describes three types of textual deviation: nonverbal alteration;…

Explores the successes and failures of the author's "Searching for Osun," a performance ethnography which charted a subjective and selective meditation on Nigeria. Explains important concepts of performance ethnography, such as: an idea of question which constitutes the context; the accountability of the ethnographer; subjectivity;…

Focuses on the practice of having students "perform scholarship" in the classroom. Offers a model for student in-class performances of scholarly texts and their responses to those texts. Proposes that a student's performance serves less as a singular response to an assignment and more as evidence of the student's active process of sense making.…

Notes that the political economy out of which the standard of "objectivity" emerged was that of democracy operating within a capitalist economy. Explains that Western journalism trainers attempting to inculcate that standard in developing countries must be aware that the same conditions have never prevailed there. Describes the Lajmi Mir…

Attempts to elaborate the cultivation hypothesis by examining some proposed subprocesses, especially learning and construction with first- and second-order measures. Examines the relationship between first- and second-order measures. Argues that cultivation theory needs to be extended. (SR)

Considers how race, gender, and fandom (appreciation and enjoyment of a popular culture star) of older adolescent audiences affect how they interpret two of Madonna's music videos. Finds that viewers differed dramatically in how they interpreted the videos and did not agree about even the most fundamental story elements. (RS)

Reports findings from interviews conducted with four inexperienced writing students and one experienced writer regarding their awareness of external and internal audiences guiding their writing. Most inexperienced writers perceived only external audiences (e.g., teacher-as-audience), although one inexperienced writer and the experienced writer…

Discusses the impact of possible sex-based differences in communication styles on the technical writer's job. Argues that technical writers can choose to use both male and female communication styles to acknowledge multiple audiences and to improve the quality of their documents. (KEH)

Interviews Roald Dahl at his home near London to ask him about his early stories and discuss his ability to write for both adults and children. (MG)

Defines televisual experience as a complex ensemble of bodily practices. Describes three thematic categories which include the experience of the captive phenomenal body and the escape from the cognitive body, both of which combine to produce the discovery of a body-in-difference. (KEH)

Uses expectancy-value theory to untangle student perceptions of soap opera viewing. Indicates (1) that anticipated entertainment and social interaction are powerful expectations, whose effects are mediated by affective and cognitive factors; and (2) that self-concept also plays a major role in determining exposure levels. (SR)

Examines whether talk radio serves different purposes for listeners who phone in, compared to those who do not. Finds that talk radio provides callers with an accessible and nonthreatening alternative to interpersonal communication. (MS)

Discusses three perspectives on audience awareness as used in the classroom; rhetorical, informational, and social. Finds that the social perspective, with its emphasis on the transactional nature of writing, is the most productive way of dealing with audience in the composition classroom. (RS)

Asserts that media systems and pedagogy affect each other, that electronic media increasingly dominate the society, and that pedagogy must respond. Outlines a heuristic model for talking and thinking pedagogically about the process of speech in the electronic media environment. (MG)

Investigates the "third-person effect" (people believing that there are important effects of mass media on others but not on themselves) in terms of the ABC-TV miniseries "Amerika." Finds evidence for the third-person effect among those who perceive themselves to be political experts. (RS)