Describes how one teacher of a business writing course uses a car recall notice to address business writing principles of purpose, readers, information, organization, and style in relation to a specific example; and then has students revise it into the type of letter they would like to receive as car owners. Includes two examples of such…

Describes two exercises in story telling used in a variety of business and business communication classes that encourage students to engage actively in course material and to participate in class discussions: (1) applying course concepts and terminology to news items read outside of class; and (2) honing their skills at audience analysis and…

Integrates several mainstream research approaches to new media diffusion to explore the potential strengths and weaknesses of each. Investigates factors influencing multimedia cable service adoption interest, including demographic variables, existing media-use patterns, and personality traits such as "innovativeness." (SR)

Discusses the writing of Joan Lowery Nixon, award-winning author of young adult mystery novels. Discusses telling a good story, narrative form, characterization, stereotypes, social commentary, classroom implications, and caring for an audience. (SR)

Analyzes the events of July 23, 1993, when Carol Moseley-Braun was involved in two rhetorical events in the United States Senate dealing with racial issues and the rhetorical culture of the Senate. Concludes that the reactions are as telling as the actions, revealing a United States Senate fundamentally unprepared for such a subject and such a…

Examines 650 Internet mail messages sent to NBC Nightly News in response to an invitation during a series dealing with the impact of new technologies. Investigates to what degree Internet viewer comments resemble traditional viewer mail, and whether perceived interactivity was a factor in the character of Internet viewer mail. (SR)

Examines the use of music as a springboard for writing. Provides an explanation of how basic writing students can use music-writing activities to discover meaningful topics and ideas, to develop specific supporting details, and to understand the connections between purpose and audience. (RS)

Reprints an article originally published in 1957. Surveys readers of the journal. Notes that readers felt that 89% of the articles were either very good or excellent. Lists readers' views of pressing educational issues. (RS)

Reports on a study that explored, first, how metadiscourse can enhance college students' awareness of readers' needs and, second, how the use of metadiscourse is related to the quality of the texts that students produced. Suggests that metadiscourse produces better student writing. (TB)

Notes new Internet writing environments differ significantly from print forms: they allow texts to evolve--to change their purpose and audience over time. Suggests they allow for new forms of collaboration--texts organize themselves without an omniscient editor shaping them. Concludes that, as a profession, composition instructors need to…

Examines the perpetrators of violence on American television in terms of their chronological age. Compares the amount and nature of violence committed by child and teen characters to that committed by adult characters. Suggests that younger perpetrators are depicted in several ways that pose risks for the child viewer. (SG)

Interviewed students taking creative writing courses at three institutions of higher education in the United Kingdom. Analysis revealed a typology of four differing student conceptions of creative writing within two overall "transcribing" and "composing" categories; these categories closely resemble students' conceptions of…

Considers how the introductory business writing course is appropriate for the development of critical literacy, especially for students at second-tier, working-class colleges. Notes that the opposition between labor and management offers rich opportunities for the critical examination of corporate rhetoric, opportunities that are as relevant in…

Considers how allowing developmental students to incorporate some of their language and culture into their writing helps them become more proficient writers. Suggests that the best way to teach basic writers is through both process and a respect for the social discovery that ensues as one composes. (SC)

Presents an exercise that will show acting students how to tell the audience a good story. Discusses how students must assume responsibility for creating the best possible story based on a central object as insignificant as a penny might appear to be. Describes experiences of taking the students through four "rounds" of this exercise. (SC)