The third in a series of reports since 1973, this overview of the growth of public broadcasting includes finance, public radio and television programming, national interconnection and instructional services, audience, and employment. It details the current status and major trends in the respective areas of public broadcasting in order to provide a…

After reviewing some of the problems involved in a traditional approach to teaching, this paper introduces a teaching system based on a patterned approach to the public relations writing process. The system format which is presented involves an analysis of persuasive communication components, programmed questioning of traditional premises, and…

To assist journalism students in making informed decisions regarding newspaper work, a brief course was devised that was based on a total newspaper concept. Defining the newspaper as the interaction of all of its departments in a unique geographic, demographic, and economic setting, this course focused on the traditional approach to a newspaper;…

Confronted with the problems imposed by the stage presentation and interpretation of ancient Greek theatre to contemporary audiences, scholars have developed four major approaches to the presentation of Greek drama over the past 70 years. The first approach, referred to as modificationist or realist, claims that communicating ancient Greek drama…

This collection of studies, conducted in Norway, France, Canada and Yugoslavia, reports on the ideas and images television broadcasters responsible for the production of youth programs have about their audience; how these broadcasters see their own role; aspects of the broadcasting institution; and certain aspects of the values, interests and…

One of a series of guides to the teaching of writing at the elementary and secondary levels, this publication focuses on teaching the importance of audience and subject. An introductory statement on the need to make students aware of the audience for whom they are writing is followed by a brief overview of the research concerning audience/subject…

This is one of several papers presented at a Federal Trade Commission Symposium on Media Concentration. It analyzes trends in the development of one-newspaper cities. Some of the trends noted are that face-to-face competition has declined considerably over the last five decades, going from 90% of the circulation in 1923 to 30% of the circulation…

SCIENTIFIC AND TECHNOLOGICAL ADVANCES, THE POPULATION EXPLOSION, INCREASING LEISURE, RISING EDUCATIONAL LEVELS, AND EXPECTATIONS, AND THE GROWING COMPLEXITY OF PUBLIC ISSUES AND OTHER FACETS OF MODERN LIFE HAVE DIRECT IMPLICATIONS FOR UNIVERSITY ADULT EDUCATION. ALTHOUGH THE ADULT EDUCATIONAL ROLE OF LIBERAL ARTS COLLEGES AND JUNIOR COLLEGES WILL,…

This study explores the dimensions of credibility in newspaper and television news and compares the dimensions of media credibility with those of interpersonal source credibility. Subjects, 401 Kent State University undergraduates, were given a 12-page questionnaire designed to assess attitudes toward the following: newspaper national and…

Students of writing can learn the principles of writing for an audience through giving speeches and lectures. This paper offers pointers to guide students in organizing and delivering oral presentations. When organizing an oral presentation, students are urged to make it short, to make the organization obvious, to make the ideas simple and vivid,…

Several studies in media viewing have examined the hypothesis that alienation correlates with the consumption of escape-type content from the mass media. In order to interpret this result, alienation was considered as a process beginning with difficiulties in situation definitions. It was assumed in this study that heavy information of the mass…

In research reported in this paper, an attempt was made to isolate arousal components due to the "form" of a television program from arousal components due to the "content" of the program. The following hypotheses were formulated: (1) emotional arousal will take place in programing segments depicting violent acts, (2) arousal due to the cognitive…

A public television station in New York, WNET, conducted a survey of its potential audience. The purposes of the study were to determine: (1) the demographic characteristics of the station's members, non-member viewers, and non-viewers; (2) the image that the station conveys to the public; (3) the perceived importance of premiums as an inducement…

In developing a case for the acquisition and use of the video tape recorder (VTR), this paper examines four questions: (1) Can VTR be used as a teaching machine? (2) Is there justification for using VTR in the whole school? (3) Can VTR be used with remedial groups? and (4) Are there proven methods of effective use of VTR in speech classrooms? The…

This paper urges the curriculum developer to assume the accountability for his decisions necessitated by the actual ways our society functions. The curriculum developer is encouraged to recognize that he is a salesman with a commodity (the curriculum). He is urged to realize that if he cannot market the package to the customers (the various…