Hong Kong's Department of Information Services has been producing and systematically airing public service announcements (known as announcements in the public interest, or APIs) on a variety of selected themes such as cleaning up Hong Kong, road safety, crime, drugs, and health issues for over 20 years. The television announcements are shown every…

This book is designed for people interested in social marketing and who do not have much money. The book is not a tool kit, or a workbook, or a guide. It is a compilation of articles about issues, themes, definitions, and case studies from social marketing. Many of the articles originally appeared in "Social Marketing Quarterly." They…

This meta analysis summarizes the available data concerning the impact that the 1991 announcement of Earvin "Magic" Johnson, a National Basketball Association all-star, had on the issues concerning HIV infection and testing. The analysis notes that the effect of Johnson's disclosure may not be uniform for all possible outcomes. Some…

For an instructor of freshman composition at the University of Michigan at Flint, faith-based writing topics offer particular challenges and sometimes intersect in troubling ways with her own prejudices and personal history as a teacher and as a person. But if handled correctly, she believes that a teacher's interaction with students about…

This project explored the effects of slow tempo classical music on children's on-task performance during independent writing. The project sample consisted of 24 students from a first grade classroom in the New York City Public School System. The students' on-task behavior was observed with and without use of slow tempo classical music playing, and…

This performance guide is designed for teachers to use with students before and after a performance of "Caddie Woodlawn," adapted by Greg Gunning from the novel by Carol Ryrie Brink. The guide, called a "Cuesheet," contains seven activity sheets for use in class, addressing: (1) The Characters (introducing the characters in the…

This book guides education professionals through the basics of the writing process, empowering them with the tools to create and enhance their own professional submissions and writings. It uses a conversational tone to convey and outline specific writing strategies for contributions to research journals, articles, op-ed pieces, manuscripts,…

An analysis of the effectiveness of a variety of rhetorical and stylistic presentational modes. (CH)

Discusses the reaction to modern art and the meaning it can have for different audiences. (RK)

Reports data from the Purdue Consumer Education Study which provide a picture of the organization and scope of the national consumer education effort outside the schools. (Editor)

Indicates that inexperienced speakers do observe and interpret audience responses even when not instructed to do so. (SW)

Discusses what computers (word processors) can do for the writer. Examines the physical and psychological constraints experienced by writers and explains how word processors can help in overcoming them. (FL)

Analyzes Kennedy's speech before an ideologically hostile college audience and, particularly, his use of the question-and-answer session that followed the speech as a means of reinforcing his arguments and promulgating his value hierarchy. (PD)

Examines the relationship between victimization of characters in television drama and susceptibility to the viewers' cultivation of a sense of personal risk in the real world. Found that viewers whose fictional counterparts are more likely to be shown as victims show stronger associations between viewing and perceived vulnerability. (PD)

Data indicate that speakers with relatively high ethos (college professors) can raise their ratings on wittiness/funniness and sense of humor--without damaging their credibility--by making fun of their professional fields, provided they do not at the same time humorously disparage the values of the audience. (PD)