Presented a model constructed to enable a designer to logically and systematically develop and produce instructional materials which reflect the constituency's needs, interests, and environments. Four references are listed. (FM)

Presents a "Heuristic of Professional Communication Goals," which enables the communicator to identify the goals that pertain to a particular communication situation and to generate subject matter that will achieve those goals. (FL)

Traces music's role in the development of motion pictures and discusses ways for instructional designers to increase the effectiveness of productions through using music. Studies showing that tempo, modality, rhythm, and harmony interact with audience characteristics to determine affective responses to media are reviewed. Extensive references are…

Attempts to validate the basic constructs of a theory of cognitive switching developed from human performance literature and signaled stopping research. Presents data which display behavioral traces of the ways people organize television news into their information-processing system. (JMF)

Discusses the limited value of research based on the uses and gratifications approach, particularly in the area of political communication. The limitations arise from the approach's commitment to the variable analytic method. (JMF)

Shows why newspapers should use live telephone interviewers instead of automatic telephone interviewing devices to collect marketing/readership data. (RL)

This article focuses on the issue of creating a national museum laboratory to provide opportunities to test what is called, "the field of action." Also included is a discussion of creating an interinstitutional computerized retrieval system to provide information about the location of specific research. (Author/SA)

Discusses the effect on Spanish theatre of the abolition of censorship and repression following the death of Generalisimo Franco in 1975. Examines how the plays written and produced since that time reflect a sense of euphoria followed by disillusionment and doubt characteristic of the post-Franco society. (JMF)

Examines current research on the role of television in children's learning. Assesses evidence that television can play a positive teaching role and suggests a model for evaluating television's impact on viewers. Concludes that current programing limits the positive effects of television on children's learning. (JMF)

Describes a three-step communications loop involving student self-descriptions that promote greater audience awareness. (RL)

Shows that Plato's categories of knowledge may be used as conceptual frameworks for the study of film. (GT)

Evaluates the 1976 presidential debates as an innovation in political communication formats that might overcome existing gaps in electoral participation between the more and less active sectors of society. Examines the equivalence of effects of debate-watching and related behaviors for different levels of age, education, and politial interest.…

Effective external communication by higher education institutions is described as an ongoing program, based on objective research, continuous informal feedback, and informed anticipation of changes in the environment that will force changes in the institution. (JMF)

Presents a study of the relationship between gratifications sought from television news and gratifications obtained from network evening news programs. Gratification dimensions used in the study include: general information seeking, decisional utility, entertainment, interpersonal utility, and parasocial interaction. (JMF)

Elaborates on the cultivation hypothesis: that heavy television viewers incorporate biases present in television content into their own constructions of reality. Suggests that the integration of discrete television events into social reality beliefs requires cognitive skills not available to or unused by younger children. (JMF)