The Communications Act of 1934 requires broadcasters to operate their stations "in the public interest, convenience, or necessity." But because broadcasters seek to make a profit and because the Federal Communications Commission (FCC) cannot adequately monitor the thousands of radio and television stations, many stations do not live up…

The latest (1973) edition of Nielsen Television presents data on the television audience. Major findings are graphically summarized and data are presented for: number of stations receivable by household; households equipped with TV sets; United States TV households with color television; total United States households using television by time of…

The primary concern of this paper is intra-audience feedback. It reports the results of an experimental study designed to assess the effect of audience response on observers' judgements of a communicator's speaking ability and credibility. Differences in observers' attitudes as a function of audience response was also assessed. The experimenters…

Nippon Hoso Kyokai (NHK), the Japanese Broadcasting Corporation, operates two public television, two medium wave radio and one VHF-FM public radio networks. NHK derives its support from receiver fees. Under the 1950 Broadcast Law which established NHK as a public broadcasting organization the Prime Minister appoints NHK's Board of Governors and…

Offered are guidelines to the development of theatre for, by, and about deaf persons. Various terms used for sign-language theatre and deaf theatre are defined and discussed in an introductory section, and the use of sign language as a theatrical medium is explained. The production of theatre is covered by sections on the history of deaf theatre,…

Summarizes Elihu Katz's proposals for social research on broadcasting, and points out differences between the American and British broadcasting settings with respect to commercial advertisers, research planning, and research coordination. (JMF)

A discussion of noncommercial radio and television focuses on its growth and failure to achieve its educational goals. The part played by private and public agencies, the role of local licensees, and the leadership provided by the Federal Communications Commission are reviewed, and some suggestions are offered. (JMD)

Indicates that self-report measures for public speaking anxiety are not affected by variations in descriptive detail. Tends to support the contention that large, live audiences are not needed in analogue research on speech anxiety. (RL)

Presents empirical findings concerning the impact of films on the learning of the audience and describes the rationale and development of a film series which may be utilized by instructors concerned with values education. Available from: Film & History, The Historians Film Committee, c/o The History Faculty, New Jersey Institute of Technology,…

Analyzes factors influencing market shares such as program characteristics, station characteristics, and market characteristics, and concludes that station characteristics are dominant factors in explaining variations in program ratings and the frequency assigned is the dominant station characteristic. (MH)

Clarifies several ambiguities concerning the manner in which persons combine behavioral information and information about others' opinions to infer the beliefs held by themselves and others. (Author/RK)

Examines users' preferences for broadcast and print media and asserts that the accurate definition of channel typologies is dependent upon consideration of both the audience needs addressed and the degree of effort required to receive the information. (KS)

Emphasizes that listening is the primary skill for the student attending a theatrical performance. Identifies the active listening process as: (1) attending, (2) hearing, (3) comprehending, (4) remembering, and (5) responding. (NKA)

Describes children's views of the contexts surrounding their writing and examines five contextual factors: ownership, setting, audience, purpose, and genre.

Suggestions on how to write a handbook for alumni volunteers are presented. Before putting together a handbook for volunteers, two points need to be defined: the purpose of the handbook and who will read it. The contents should cover the volunteer program, activities and how to run them, etc. (MLW)