This directory presents the findings of a national survey of community theatres. The following information is provided for each responding community theatre, listed alphabetically by State: (1) Name and address of theatre, (2) year activated, (3) name and address of contact individual, (4) affiliations with theatre organizations, (5) type of…

Most of the literature on communication satellites deals with the technological, legal, and political problems of international communication. Few writers have considered what sorts of programing the international audiences might wish to receive or would watch. Several sources of evidence suggest what the choices might be if the entire world is…

The 1973 British Broadcasting Corporation (BBC) handbook covers the activities and state of the BBC. It first presents a profile of the BBC's first 50 years and of the awards presented to the BBC. The television activities of the BBC are discussed next, including its television service, world television, television enterprises, television film…

In an attempt to study the role of pictures in connection with the perception of information via television, the pictorial accompaniment to some news items in a simulated television news program was systematically varied. The retention of the verbal message and the perception of the news items were measured for the different illustrations. It was…

This collection of case studies, based on factual situations which have challenged broadcast managers in recent years, is designed to stimulate thinking about and solving of "real world" problems in commercial radio and television operations. Topics of a serious, long-run nature include enlarging the radio audience; station revenue and economy;…

This book presents an analytical introduction to the study of the mass media. Aspects of media that have received little attention--audiences, economics, working processes and ethics--are treated in the four sections of the book. Section one covers symbiosis between the medium and the audience. Section two discusses the way in which business and…

This series of magazine articles stresses ways in which educational institutions can use direct mail advertising to promote lectures, concerts, and other programs to off-campus audiences. The application of direct mail principles to selling education is suggested, and the advantages and disadvantages of direct mailings by colleges and universities…

The way in which agricultural scientists of the Texas Agricultural Experiment Station research staff pereive aspects of the uses and importance of the mass media in communicating their research work was surveyed. The profile developed from the 65 responses to the survey shows that agricultural scientists place only moderate importance on mass…

During its seven year history, "Sesame Street" has maintained high popularity while introducing such innovations as new cognitive curricula, new characters, bilingual elements, and affective and social education. Early goals emphasized 40 predominantly cognitive objectives aimed at helping the disadvantaged child. Additions have included…

This article outlines criteria to be used by a school district in analyzing the effectiveness and quality of its publications. Writing should be clear and geared to an audience of laymen. Artwork should emphasize people and places familiar to the readers. Printing specifications should be drawn up before production. (DS)

Critical discussions of reader reaction are often only disguised discussions of author intention. (JH)

English teachers must organize activities that will teach the true processes of revision. (JH)

Teaching students to write effectively for an audience involves students learning to talk freely in class until the teacher becomes one member of an audience, not an audience of one. The system works in a supportive, nonthreatening environment where the teacher admits his vulnerability and enters the learning-coping process as its guide. (JMF)

Chronicles the revival of media research during the 1960s and 1970s, and briefly discusses the stimuli for this revival. Outlines six proposals from Katz's report to the British Broadcasting Corporation on areas for further social research on broadcasting concerning problems of "media" and problems of "message." (JMF)

A program of continuing education is described in which lecture, skits, and audience participation are employed to teach practicing pharmacists how to improve their communication skills. Both live and videotape presentations were found to be effective teaching methods. Learning objectives and factors affecting communication are appended. (JMD)