The introduction of Open University educational television programming in Great Britain has contributed greatly to more effective industrial and technical education. Target audiences include married women, illiterate adults, Asian immigrant workers, and those changing jobs in mid-career. (MW)

Based on a definition of public relations that recognizes the field as a purposeful management function, this paper provides a perspective on public relations to help practitioners develop strategies for the use of new media forms in public relations programs. The paper begins with a historical review of mass media effects research and proceeds…

A study examined the changes taking place in the Soviet press and readers' attitude to the media in the age of glasnost. A survey, prepared in English and translated into Russian, was conducted among 96 fourth and final year journalism students at the Leningrad State University, U.S.S.R. to obtain information concerning demographics, readership…

A revision of the Westley-MacLean model of 1957 for communication research accommodates an incorporation of some of the research areas that have blossomed during the last three decades. The revision concentrates on two aspects of the original: (1) organizational features within the advocate, communicator and audience roles; and (2) environmental…

Reflecting the ideas, suggestions, and criticisms offered by members of Pi Kappa Delta as to the organization's future role in the forensic community, these proceedings deal with organizational structure and processes; competitive and noncompetitive outlets; pedagogy and research; and inter-forensic organizational cooperation. The papers are as…

A study of the agenda-setting influence of the mass media on adult viewers explored (in a series of five experiments) how political knowledge stored in long term memory can be activated by the media, leading to decisions about issue salience. Spreading activation theory formed the basis for the study, and priming--the concept that the activation…

In the spirit of the postmodern movement, this paper mixes the genres of survey research, in-depth interviews, and textual analysis to comment on governance in the media age. Using these methods, the paper traces the movement of a particular issue, international child abductions, on the agendas of the press, the public, and policy elites.…

Raymond Yeager, director of forensics and professor of speech at Bowling Green State University, has reflected the best qualties which forensics as a discipline has contributed to education. As teacher and debate coach, Raymond Yeager believed that only through the rigors of competition would his students be able to acquire and develop the skills…

Arguing that writers must be able to evaluate the quality and effectiveness of the texts they produce, this paper begins by isolating some of the persistent questions raised by people in education, business, and government who want to judge how well their texts are working. The paper then compares the cognitive processes involved in "reading…

This guide to writing material that will be read by new readers focuses on making the material readable, relevant, and effective. The first section of the guide gives an overview of this process, and addresses the following aspects of writing for new readers: (1) determining the audience and its interests; (2) elements of effective written…

Intended to help freshman composition teachers develop productive audience strategy in their students, this paper explores useful and functional techniques elicited from expert writers to facilitate the generation of internal audiences for the typical college student in a required writing class. The paper encourages small-group peer discussion to…

The communication technologies of television and common carriers have an important correlativity to message formation, due to their ability to bring the public information at lightning speed. Historicity, the science of writing history, can be used by the television critic in order to critique national and international broadcasting. Blacks,…

A study examined uses of newspapers by elderly persons, with emphasis given to the extent to which exposure and gratification patterns change by age segments within the aged, and what kinds of factors are associated with such changes. Data from a national sample of 1,308 elderly persons indicated that readership varies more by demographic and…

Unlike the linear, serial process of reading books, learning to "read" television is a parallel process in which multiple pieces of information are simultaneously received. Perceiving images, only one aspect of understanding television, requires the concurrent processing of information that is compounded within a symbol system. The…

Control of the AIDS (Acquired Immune Deficiency Syndrome) epidemic requires public education for risk behavior change. Social Learning Theory and behavior modification have been used for the reduction of risk behaviors for heart disease with moderate success. It remains to be seen if this behavior modification technology can be successful in…