The quarterly progress report for Children's Television Workshop describes the major activities and accomplishments in production and research for the Sesame Street and Electric Company programs. In addition, activities in community education services, public affairs, personnel, and budget are described. (HAB)

Preparatory to developing a curriculum for parents to use in teaching children how to evaluate the reality and applicability of television in their lives, interviews were held with 13-year-olds and 16-year-olds and adult whites, blacks, and Puerto Ricans around Boston to determine the processes they used to make such discrimination. The…

This paper examines two basic tools of audience analysis as they are used in contemporary political campaingning: public opinion polls and interpretations of voter statistics. The raw data used in the statistical analyses reported in this investigation come from national polls and voter statistics provided to Republican candidates running in local…

During the gavel-to-gavel coverage by public television of the Watergate Hearings of the Select Committee on Campaign Practices, audience makeup and attitudes in Florida were surveyed and profiled. Findings showed that blacks were attracted in greater proportion than whites, and males more than females. Spanish-speaking persons tended to avoid the…

A study was made by the Communication Research Center, Florida State University, of Florida's public television audience during the 1974 impeachment proceedings against President Nixon. The results of the study showed that the public television audience of the Judiciary Committee's hearings was small. Other questions studied--attitudes toward…

This collection of 12 critical essays--written for teachers, librarians, students, and parents--comments on the style, characterization, sense of wonder, and sense of reality in children's books. Specific subjects covered are (1) the fantasy worlds of Andersen, Beatrix Potter, Walter de la Mare, C. S. Lewis, Lewis Carroll, and J. R. R. Tolkien;…

This survey was conducted: (1) to develop a survey instrument for the collection of viewer interviews with the guidance and involvement of personnel recruited from inner city communities; (2) to ascertain if Sesame Street was being received by a significant number of inner city households in the low-income, minority, communities of Los Angeles and…

This paper reports the results of formative research conducted by the Children's Television Workshop from the time of the initial staffing of the "Sesame Street" project in 1968 until the end of the program's first broadcast season, two years later. Chapter I describes prebroadcast research, which was centered around three major problem…

This study attempted to determine whether it is more effective for a speaker to cite sources of authority for any assertions he makes within a speech or whether he should simply assimilate the assertions into the text without citation. The subjects for the experiment (145 students in a basic college speech communications course) listened to two…

Drawn from a one-day seminar sponsored by the West Virginia University Appalachian Center and the West Virginia Broadcasters Association, these selected proceedings deal with social change in rural Appalachia, mass communication linkages with urban America, results of a projection of the West Virginia economy up to 1975, findings of a pilot study…

The suggestions for planning, running, and evaluating minority television programing presented in this handbook are based on the experience and example of the FIESTA project (Tucson, Arizona). After initiating the reader into the topic of minority programing, the document disucsses the following topics: broadcast research, origins of the FIESTA…

A textbook called "Persuasion" was designed to provide discovery situations and a skills program to teach students to be aware of the ways in which they are influenced by various methods of communication, both public and private. The text focuses first on the persuader and the emotions he seeks to manipulate, then on the persuader and the image he…

Public television differs from commercial broadcasting in its assumptions, goals, and approaches. While commercial television seeks the largest possible audience, public television seeks to maximize the effectiveness of a program for a specific audience, not maximize the size of the audience. This study sought to provide a method for determining…

Crowding theoretically causes increased situational stress which in turn intensifies the pressure upon an individual to conform to the leading stimulus. The specific question of whether listeners in a densely packed audience respond more favorably to a persuasive speech than listeners in a less crowded environment was investigated. One hundred and…

In response to statistics indicating the extent of drug abuse in the United States, a variety of public and private agencies have attempted to inform the mass public regarding the dangers involved in illicit drug abuse. However, there has been little examination of the target audiences themselves so that their responses might be employed as a…