Athletic programs in the public schools and colleges are often justified by assertions that competitive team sports build character and sportsmanship for participants and spectators, and that sports reinforce such school and community ideals as the virtues of competition, patriotism, and the desirability of healthy living. Spectator behavior at…

This (London) group teaches English by presenting short humorous skits, in which a language problem is unobtrusively presented. Afterwards the audience repeats the pattern(s), which a member of the group pronounces for them. At the end of each unit, a rousing song is sung, with all joining in the refrain. (IFS/WGA)

We should train our students to apply the tools of literary analysis to political language.

Provides a selected annotated bibliography of articles on mass communication published in January, February, and March 1987 in trade, scholarly, and general publications in the U.S. and abroad. Includes the topics of advertising, editorial policy and methods, history and biography, women and media, and visual communication. (MM)

The relationship between voting habits and parental status on the need for evaluative data before supporting a controversial school program was examined. Parents who voted most frequently wanted the most information and less immediately gave support. Nonvoting nonparents were similar. Voting nonparents were more likely to provide immediate…

This overview of aesthetics and aesthetic education covers definitions and approaches to aesthetic education; discusses two notable ways educational technologists can influence aesthetics in learning situations with use of visuals and music; and lists strategies educational media producers can incorporate in productions to enhance aesthetic…

Reviews Bower's "The Changing Television Audience in America," third in a benchmark series tracing public opinion from 1960 to 1980, which indicates that television audiences are better educated and more critical today than in 1960. Public acceptance remains high but there is an increased concern over television's effects on children. (MBR)

This excerpt from a presentation at the National Council for Children and Television seminar describes the diverse composition of the Black viewing audience and discusses ways Black stereotypes can be broken down, reasons for improving the Black image, and specific strategies television programmers can use to improve characterizations of…

Reviews research dealing with cable television and local news, photographs of the invasion of Poland in American newspapers, unauthorized use of a newspaper's name, newspaper coverage of President Reagan's China policy, perceptions of viewer interest by local television journalists, humorous advertising in the "Saturday Evening Post"…

Surveys research on role of audience in discourse in a series of related disciplines, including cognitive psychology, composition, speech communication, rhetoric, and philosophy. Concludes that writing teachers can achieve a sophisticated, complex understanding of nature and role of audience in written discourse only if they are aware of both…

Describes how teachers can use computer programs to combine the systematic coverage of a writing class with the individualization of a writing workshop. (MM)

Notes that to succeed in television both the audience and what is trying to be achieved with them must be known. Also important is a knowledge of what appeals to the audience, what their needs and interests are, and how the educational objectives planned for them can connect with these characteristics. (Author/AM)

In order to provide University of the Pacific School of Pharmacy students with some of the attitudes and skills needed to communicate a structured presentation, a course titled "Audiovisual Techniques of Scientific Presentation" was designed and implemented. Immediate success among students is described. (LBH)

"Marketing" and "branding" were once considered dirty words on campus but faculty, staff, and board members now appreciate the value of getting their message out and managing their reputation. The question is not so much whether to invest, but when, how, and most important, what's the return on investment? A roundtable of accomplished marketing…

The Magazine Division of the proceedings contains the following 8 papers: "The Coverage of Prostate Cancer and Impotence in Four Magazines: 1991-2000" (W. Buzz Hoon); "A Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression" (Daechun An); "Do They 'Play Like…