Argues for the importance of distinct discourse communities, and the importance of a theory and pedagogy that recognizes common practices, common goals, and common values among discourse communities. Analyzes professional samples of scholarship and sample student papers. Suggests that the transaction between writer and reader lies at the heart of…

Discusses the importance of using good instructional design principles when using new technologies for education. Highlights include identifying instructional objectives; understanding the target audience, and augmenting a presentation with technology instead of letting technology dominate it; organizing the content; and preparing for…

Interviews with Latinos in the Northeast and the Southwest found that they watched Spanish-language soap operas (telenovelas) as a way of maintaining family ties and Hispanic culture, while watching American soap operas provided information about U.S. society and behavioral norms as well as opportunities to learn English. (Contains 21 references.)…

Examines a selection of innovative search tools that attempt to solve specific problems in searching. Topics include search difficulties, including controlled vocabularies and keyword searching; retrieval issues, including relevancy ranking; document discrimination problems; creating search tools for specific audiences; and interface design,…

A three-part training procedure was developed to adapt thinking-aloud writing protocols (TAWPs) for use with children as verbal reports of their audience awareness. Four nine-year olds wrote letters while producing TAWPs. Children know that audience factors affect writers' decisions, but they do not use this awareness when making writing…

Reviews a debate among Roman rhetoricians over declamation, an early case study method. Appraises contemporary concerns about the value of case study as a stimulant to problem-solving skills, its ability to imitate realistic circumstances of business and technical writing, and its emphasis on persona and audience along with its deemphasis of the…

Assesses effectiveness of two desensitization strategies for reducing children's emotional reactions to mass media. Examines children having passive exposure, modeled exposure, or no exposure to lizards before watching a horror movie involving lizards. Finds that modeled exposure decreases emotional reactions and negative interpretations, whereas…

Surveys children's access to media sources and assesses their diversity of content. Finds that children have access to numerous old and new media, since most live in households that receive cable television and own VCRs. Suggests broadcasting and videocassettes offer little diversity in children's content, while cable enhances programing choices.…

Examines whether the special features of VCRs lead to transformations in families, or whether preexisting family relationships and media orientations determine the uses of VCRs. Finds that VCRs mainly augment and extend family television patterns, and suggests that VCR use is both a cause and a symptom of family conflicts. (KEH)

Explains an assignment for the audience analysis segment of a business writing course which compares the front page design of "The Wall Street Journal" with that of a local daily newspaper in order to emphasize the use of design devices in effectively writing to busy people. (SR)

A study classified 61 writing assignments from 10 undergraduate science and technology courses on the basis of audience and task specifications. Most assignments emphasized reporting on specific participatory experiences, and 25 percent of assignments specified an audience other than the course instructor. Pedagogical implications for…

Explores the decision patterns of good and below-average college freshman writers regarding available information on audience and topic. Finds that both groups tended to defer audience considerations until the revision stage. (KEH)

An approach to college faculty development applies fundamental principles of writing to improvement of the writing of college faculty. A series of rules for writing are presented in six categories: motivation; imagination; fluency; control; audience; and resilience. The rules focus more on efficiencies and economies of writing than content or…

An essayist shares ideas on the making of good speeches. Elements recommended include establishing rapport early, structuring the speech well, using language for movement, making the most of the occasion, focusing comments carefully, phrasing well, communicating purpose, having a theme, avoiding problematic vocabulary, and arriving at completion.…

Compares essays by college students from Mali and from the United States, exploring cross-culturally the influence of orality and audience or written discourse. Finds that the "other-directed," group-directed dimension of the Malians' writing contrasts with the overwhelming by self-referential dimension of the U.S. students. (SR)