Marine wildlife tours can provide a range of education and conservation benefits for visitors, including emotional (i.e., affective) responses and learning (i.e., cognition). Interpretive programs cover the biology, ecology, and behavior of marine species; best practice guidelines; and human threats to marine areas. The author reviews the…

This study evaluates the ability of a safer sex televised public service announcement (PSA) campaign to increase safer sexual behavior among at-risk young adults. Independent, monthly random samples of 100 individuals were surveyed in each city for 21 months as part of an interrupted-time-series design with a control community. The 3-month…

This paper reports the use of Rogers' diffusion of innovation perspective to understand the factors affecting educational innovation decisions, specifically in regard to in class electronic response systems. Despite decreasing costs and four decades of research showing strong student support, academic adoption is limited. Using data collected from…

During a six-month naturalistic study, the author conducted an ethnographic examination of a seventh grade hypermedia unit. Beginning with the global question, "In what ways are computers used to support the education of middle school students?" the researcher coded and analyzed observations, interviews and projects. Three themes emerged: the…

After defining exactly what a term paper is, this book discusses the steps in writing a term paper, including choosing a topic, doing library research, writing an outline, taking notes, writing a rough draft, and editing and polishing the final paper. The book offers special tips on how to benefit from the use of a computer in the…

This paper introduces the subject of communication apprehension and presents five group-based exercises for the basic public speaking course. The paper notes that communication apprehension can affect people's personal and occupational lives, and that visualization, skills training, and systematic desensitization are methods that can help control…

Through three semesters of teaching the nonfiction essay, an instructor has come to terms with the fact that she has yet to attempt the type of personal essay that she asks her students to write, essays in which personal experiences with death are shared. However, a reminiscence on death through a recounting of her reactions to and understanding…

A study tested responses of viewers (as opposed to news organizations and sponsoring firms) to video news releases (VNRs). Subjects, 81 undergraduate students enrolled in an introductory advertising course, viewed a 30-second message about McDonald's and the Big Mac in a VNR format or an advertisement about the Big Mac special "Meal…

This book argues that it is time for Americans to rebuild their television system and that translating the public interest into a commitment to the nation's children will take time, education, and public debate. The book affirms that American adults need to consider what public interest means with respect to those who are too young to vote, who…

In a Purdue University English 101 class, students were told to identify an audience outside the classroom for each paper they wrote. The central challenge to composition teachers is preserving elements valued in teaching academic writing in the context of ill-defined problems to be addressed outside the classroom. Most useful for instructors…

A study investigated how a television talk show host manipulates the social and psychological distances in the television show context to entertain guests and audience. An ethnographic approach was taken to the research, and analysis focused on the use of politeness strategies and face-saving and face-threatening interactions. The television talk…

In the broadest sense, rhetoric and rhetorical studies are primarily concerned with using language in context and, thus, must focus on the collaborative, negotiated dynamics of discourse and discourse production. These broad principles provided the basis for the "Lyceum Project" (named for the public forum first developed by the Greek…

This paper reviews "Slim Hopes: Advertising & The Obsession with Thinness," a 30-minute video produced by the University of Massachusetts' Media Education Foundation, which discusses America's compulsion with thinness. Although the format of the video is the traditional "talking head," over 120 print and television…

Intended to help individuals become better educators, this book can serve as a reference for teaching fundamentals and challenge experienced teachers to expand their repertoire of skills in working with their various audiences. The presentation techniques delineated in the book have proved successful in the classroom, at conferences, and in…

Based on the idea that to be successful, a student organization must have a sound public relations and publicity program, this handbook considers techniques of internal communication that establish good public relations with various special groups: the student body, the administration, the faculty, and the staff. The handbook states that…