Explores research done in Latin America concerning audiences of telenovelas. Examines critically the methods employed and the kinds of knowledge generated. Finds that most of the 26 studies examined are severely flawed from a methodological perspective. Suggests that much research still needs to be done. (SR)

Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…

First-year law students' writing would improve if students were encouraged and inspired by upbeat, practical pedagogical techniques and internalized notions of audience and purpose from the first day of class. By borrowing from journalism education, law schools could produce lawyers who are better communicators. (MSE)

Develops and tests hypotheses concerning the relationship of different media to psychological outcomes; postulates that print media are related to analytic cognition (reason) and electronic media to syncretic cognition (emotion). Two hundred forty magazine and television advertisements are analyzed in terms of attributes and reactions they invoke.…

Outlines a model for distance collaboration between business writing classrooms using network technology. Discusses ways to teach national and international audience awareness, problem solving, and the contextual nature of cases. Discusses goals for distance collaboration, sample assignments, and the pros and cons of network technologies. (SR)

Provides an annotated bibliography of audiocassette tapes for instruction in 16 foreign languages. Methods of language instruction are discussed; differences in the target audience are considered, including tourists and business people; and guidelines for developing a library collection of language tapes are suggested. (LRW)

Describes the efforts taken by the Cornell Interactive Theater Ensemble to provide interactive human relations training on date rape using live dramatizations, video with facilitated audience participation, and an electronic multimedia format with decision trees for interactive involvement. (EA)

Discusses the issues of intimacy in the classroom within the context of the experiences of female writing students at Radcliffe College around the turn of the century. Asserts that students need options and the space to examine and move through their own fears. (PRA)

This investigation compared 19 adolescents' perceptions of the nonspeech personality characteristics of voice-disordered and normal-speaking children. Listeners, who rated recorded speech samples, showed a significant tendency to judge the normal speakers more positively than the voice-disordered speakers. Results suggest developmental trends in…

Includes a preface and two articles: "Rhetoric in Action: Roger's Social Studies Classroom" and "Rhetorical Understandings for Social Studies Teachers." Details how one teacher applies rhetorical principles to teaching, so that student learning, enjoyment, and motivation increase. Focuses on the definitions and principles of…

Discusses the effect of the mass media, particularly the influence of violence and sex, on adolescents, noting the paucity of research on the subject. The article recommends a compromise between censorship and free expression. It examines how teachers and parents can help by discussing media messages with students. (SM)

Provides a selective review of interdisciplinary research of the bases for and obstacles to effective environmental advocacy (EA). Synthesizes an analysis of the social backdrop of contemporary EA, considers research associated with environmental communication, and uses theory and research involving social cognition to indicate ways that advocates…

Proposes rejection of the traditional complex classification of correspondence (letter of inquiry, claim letter, adjustment letter) and the adoption of a simplified system of classification (direct versus indirect communication), addressing the genuine complexity of a specific rhetorical situations. Offers teaching suggestions involving…

States that, if writing teachers are to do a better job in teaching writing, they must create a writing community in their classrooms that motivates students instrumentally and integratively in the writing process. (MG)

Explores the impact of an in-school curriculum designed to teach children 10-12 years of age to become more discriminate consumers of violent crime series seen on television. Results show children perceiving the good guys' violent actions more critically and increasing their understanding of the differences between television and real life…