This study examined the viewing preferences of high school students, with a focus on high school age males. The purpose of the study was to explore the media's perpetuation of stereotypes, and how these representations influence the students' self-identity and perceptions of gender roles. Participants were 77 high school students in a medium-sized…

Over the years, it has been shown that television has the tendency to use stereotypical gender imagery, and despite the continuing trend toward political correctness, the same types of gender bias are still very common today. Because of this tendency for bias, television programming continues to be an area of concern, especially in light of the…

This performance guide is designed for teachers to use with students before and after a performance of "To Be Young, Gifted, and Black." The guide, called a "Cuesheet," contains seven activity sheets for use in class, addressing: (1) To Be Young, Gifted, and Black (a theatrical collage based upon the life and work of the…

The Advertising section of the proceedings contains the following 14 selected papers: "Preparing the Entry-level Advertising Portfolio: Pointing Creative Students in the Right Direction" (Sheri J. Broyles); "Effects of Issue Ads on Candidate Evaluation and Voting Preference: Does Sponsorship Matter?" (Fuyuan Shen and H. Denis…

This paper describes an ongoing research project that uses a set of formative evaluation activities to examine a multimedia production group project in a teacher education course at the University of Lethbridge (Alberta, Canada). The study presents the notion of peer evaluation and target population feedback as tools for scaffolding students'…

Based on the author's work in community development with the Indian Reservations in the Northwest. Discusses some of his experiences while using video tape techniques in community development programs. (Author/LF)

Reviews research dealing with Canadian editors' views of Canada-United States relations, measuring audience activity, the effects of "Herbert v. Lando," agenda setting in the 1976 election debates, media use and political orientations of ethnic groups, the readability of tabloid papers, and the women's magazine short story heroine. (FL)

Discusses the radical dramatism of language and the implications for writing instruction. (MM)

Claims made for case studies are analyzed, and some of the obstacles to using this kind of evaluation information are discussed. The analysis is based on evaluation of a federally funded project which combined the evaluation with attempts to use that information to help other schools. (Author/CTM)

A Finnish study investigated the response of practicing pharmacists to a radio series on safe use of medicines and cognitive changes from use of three taped radio programs for in-house training at 22 large pharmacies. Despite positive attitudes toward continuing education via radio, readiness to participate was modest among pharmacy personnel.…

A discourse technique, re-framing a dispute in terms favorable to the speaker, is discussed as it has implications for lawyering and legal education. Literature on this approach to argument is reviewed, addressing such issues as constructive and destructive forms and avoidance of confrontation; and several discourse models are outlined. The…

Describes how Rochester Hills Public Library (Michigan) planned and implemented their award-winning World Wide Web home page. They evaluated other library sites, clarified goals and audience, used a shared network for communication, and organized the page based on library and community information and Internet resources. Also, provides guidelines…

Argues that hedging devices are a major pragmatic feature of effective scientific writing, and that students of English for special purposes should be taught to recognize and use them in their own work. The article examines the frequency, functions, and realizations of hedges and discusses a range of strategies for familiarizing students with…

Describes ways in which college and university public relations professionals have addressed the challenge of information dissemination in an era of rapidly changing electronic communication. Others are encouraged to know their audiences, discover commonly used technologies, include television in the mix, make the most of a World Wide Web home…

Discusses rules for Web page design: consider audiences' Internet skills and equipment; know your content; outline the material; map or sketch the site; be consistent; regulate size of graphics to control download time; place eye catching material in the first 300 pixels; moderate use of color to control file size and bandwidth; include a…