Television viewing habits of 12 to 14 year olds in Australia were studied, and an attempt was made to correlate amount of viewing time and choice of programs with these children's intelligence and personality. Average viewing time per night was three hours and 40 minutes. A large variation was found in the time at which children ceased viewing.…

In measuring the characteristics of mass-communication audiences, three dimensions are frequently used: demographics, social class, and psychological characteristics. The author proposes a fourth, "life style," which offers reliable data, is more colorful than demographics and more useful than psychological characteristics. This dimension is…

This study defined "preference types" (types of people who use various media) and looked at constructs people used in deciding their preferences. Preferences in one medium were compared with preferences in another medium for the same group of people. The six media studied were television, radio, movies, magazines, brand commercials, and political…

Past studies of media credibility have yielded contradictory results. In some research, television has the most credibility, while in others, radio or newspapers have the most. A probable reason for this is the way survey questions are phrased. In asking for a "major source of news," some questions focus on the "most likely medium" for news in…

Students need to be equipped with a rhetoric which emphasizes relationships rather than analytic separations.

Argues that television programs must be polysemic to achieve popularity because of the wide variety of subcultures represented in the television audience. Analyzes two scenes from "Hart to Hart" to demonstrate the textual devices that bear the dominant ideology and those that resist it. (JD)

Addresses the problem of writing and producing plays that do not meet the needs of a multicultural audience with varied backgrounds and values. (JC)

Addresses G. Parson's criticisms of her writings by responding to problems with his characterization of pedagogy--that education must guarantee results, must produce tangible products, must be textbook oriented, and that technical writing instructors must deal purely with written texts. Points out that "corporate culture" was not her…

Describes several classroom-oriented telecommunications activities for encouraging student writing and expanding their audience. States that electronic bulletin boards are useful in sending students timely responses to their writing assignments. Suggests possible resources (including the author's electronic mailbox number) to learn more about…

Reviews literature dealing with perceived reality in the television effects process from a construct validation perspective. Topics discussed include variables that influence the degree to which individuals perceive reality in televised messages, relationships with attribute variables, influence of reality perception on viewers' behavior and…

Examines contemporary films--including "The Terminator,""Witness,""Jagged Edge," and "The Big Chill,"--and discusses their metaphoric anecdotes of "unmasking," the inverse of the process of becoming narcissistic. Asserts that "unmasking" films provide coping strategies for an audience…

Lists and discusses nine classroom practices designed to support writing as a process. (SRT)

Discusses (1) classroom experiences of the reading writing relationship, (2) one student's experience with realizing how writing for an audience changes the demands of writing, and (3) how a teacher realized that while he had taught his students to cooperate with him, he was not cooperating with other teachers. (SRT)

Details a corporate advocacy teaching module designed to help business students develop communication skills they can use in the future in defending their corporations when they are attacked in the national media. (FL)

This document aims to understand the patterns of media consumption among Gavilan students. The goals of the study are to determine the most consumed media product, determine differences in consumption of media modes by different variables, and conduct demographic profiles of the most consumed products within each media mode. The data was gathered…